Social Media and Advertising

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Social Media and Advertising course offers an advanced exploration of social media platforms, digital campaigns, and advertising strategies. Learners will gain insights into audience engagement, content creation, paid advertising, analytics, and brand positioning across social media. By understanding the dynamics of platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter, participants will develop the knowledge to plan, execute, and evaluate social media campaigns successfully. Social media is a critical marketing tool for modern businesses, and this course equips learners with techniques to attract, engage, and retain target audiences while boosting brand visibility.

Participants will explore advertising principles, from campaign budgeting and ad targeting to performance monitoring. Through strategic use of social media, learners can create campaigns that drive sales, enhance brand awareness, and foster customer loyalty. Graduates will emerge with the skills to plan digital marketing strategies, analyse social media metrics, and design advertising campaigns that deliver measurable results.

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Learning Outcomes:

• Understand social media principles for effective digital marketing campaigns.
• Create and schedule engaging content across major social media platforms.
• Develop paid advertising campaigns targeting specific audiences successfully.
• Analyse campaign performance using social media analytics tools accurately.
• Apply social media strategies to enhance brand awareness and reach.

Who is this Course For:

• Marketing professionals looking to improve social media advertising knowledge.
• Business owners aiming to expand reach through social media platforms.
• Job seekers interested in social media management or digital marketing roles.
• Entrepreneurs managing their own online businesses and brand campaigns.
• Students pursuing a career in social media or digital marketing fields.

Career Path & Average UK Salaries:

• Social Media Manager – £30,000
• Digital Marketing Executive – £28,000
• Content Marketing Specialist – £27,000
• Social Media Analyst – £26,000
• Advertising Account Manager – £32,000
• Online Community Manager – £25,000