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Social Media and Online Marketing – 2 Day Training Course

London School for Public Relations (LSPR)

Thursday, 3 November 2016 at 10:00 - Friday, 4 November 2016 at 17:00 (GMT)

Social Media and Online Marketing – 2 Day Training...

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Ticket Type Sales End Price Fee Quantity
Social Media and Online Marketing Ended £600.00 £28.80

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Event Details

This two day course is designed to help you develop a social media and online marketing strategy for your business. We will investigate various social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Blogging etc) to find out which mix is the best for your needs, and learn best practices. You will learn how to monitor what people are saying about your business (your organisation and brands) online and look at ways of combatting negative comments.
We will investigate case studies from successful online marketing promotions across the various platforms, and use these in the development of your own social media marketing strategies.

We will also show you how to access the wealth of data online which allows you to accurately measure the results of your campaigns, and influence future campaign strategies.


Course Outline

Day 1: Morning Session

Reputation Management online: an introduction

Surveying the playing field: what’s happening with your brand online, and why does this matter? The fast pace of change online has to be reflected in your marketing, communications and PR strategies in order to keep up with the competition. Online and offline reputation management should be considered holistically.

Find out what’s out there about your company: collecting the data

  • Google searches
  • Social Media Searches
  • Keeping the data flowing: Google Alerts
  • Reinforcing & adding to your online presence to flood the front pages of google searches


Overview of Social Media Platforms

Surveying the playing field: what’s happening with your brand online? A quick round-up of all the main various social media platforms out there.

Overview of each platform listed, their uses to you, demographics, limitations, problems, strategies, etiquettes.

  • Facebook
  • Twitter
  • LinkedIn
  • Blogging
  • Pinterest
  • Instagram
  • Google +
  • YouTube

What value do these have for your business (and which platforms are best used to achieve your aims)?


Day 1: Afternoon Session

Successful Campaign Case Studies

We will present and discuss a range of case studies from successful online campaigns, covering a wide range of companies and campaigns across the many platforms available. Case studies include campaigns by KLM, Ben&Jerry’s, Nike, Jay Z & Bing, The Gap, The British Heart Foundation & Cadbury’s.


Working Efficiently

We will investigate the range of 3rd party tools available to help you be more efficient in your social media and online marketing.


Day 2: Morning Session

Developing Your Strategy

Delegates will work in small teams, with each given a brief to develop a social media strategy. Groups will feed back to the whole class in order that we can learn from each other’s ideas.
This will be supported by more real-world case studies. By the end of this session you will have the knowledge and tools required to develop a bespoke social media marketing strategy for your business. We will also present you with an ‘8 Steps to an Effective Online Marketing Strategy’ framework.


Day 2: Afternoon Session

The Importance of Great Content

The key to success in social media marketing is developing great content – video, images, competitions, articles etc. We will investigate techniques and look at case studies.

ROI: Measuring Your Results

We will give you the tools to be able to track the effects of your social media marketing (Facebook likes, increased traffic to site, Twitter referrals, increased leads etc).

Issue & Crisis Reputation Management

We will investigate case studies where organisations have faced crises of reputation management and discuss strategies to deal with this eventuality. Case Studies to include BP, Toyota and others.


Course Assessment

This training course is not assessed. The course is approved by the CPD Certification Service.

Online Reputation Management (ORM)

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  • Create the content
  • Own the search results - control the content
  • Engage with the audience
  • Target influencial bloggers and social media movers & shakers. Engage.
  • Liste
Do you have questions about Social Media and Online Marketing – 2 Day Training Course? Contact London School for Public Relations (LSPR)

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When & Where

London School of Public Relations
118A Kensington Church St
W8 4BH London
United Kingdom

Thursday, 3 November 2016 at 10:00 - Friday, 4 November 2016 at 17:00 (GMT)

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London School for Public Relations (LSPR)

The London School of Public Relations (LSPR) is a training and business development organisation located in Notting Hill Gate, London. Established in 1992, LSPR specialises in the following areas:

PR & Reputation Management,
Business Strategy for PR,
Risk Management,
CSR and Sustainability,
Social Media & Online Marketing,
Business Writing, 
Presentation Skills,
Press Release Writing


Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and the changing nature of business.

In addition to its training profile, LSPR has been actively involved in business development. Our extensive client list reflects our global success in attracting a wide range of organisations who have selected LSPR for its dynamic, solutions-driven approach to training. LSPR also brings a wealth of global training experience through franchise operations.

We welcome individuals and corporate clients alike, and are very happy to develop tailor-made courses. If you are fascinated by brands, intrigued by corporate communications, absorbed by social media and want to learn more, LSPR will provide you with the skills and insights required to stay ahead of others and keep yourself attractive to employers or customers. 



Alumni Loyalty Scheme - 20% off any course fee* 

CODE: Alumni20%.

Group Bookings - 20% off group bookings for 3 or more people*

CODE: Group20%

2 for 1 - bring a colleague, friend or family member for free* on the same course.

CODE:  2for1

Freelancers and Charities - 15% off any course fee*.


*This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply. 



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Social Media and Online Marketing – 2 Day Training Course
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