£238.80

Social media and writing for the web

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Edspace

Falkirk Street

#Block D

London

N1 6HQ

United Kingdom

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Description

This course is for social media managers who would like to learn different techniques to find how their audience think.


This 1-day course will cover :

  • how to find your audience's vocabulary and tone so you can use it to draw people in
  • structuring longer-form content (like blog posts and advertorials) to how humans read - the most efficient way to getting your message across
  • finding your audience's mental models - this is what they are interested in, what they are talking about, why they care and how you can communciate with them most effectively
  • psychology of reading
  • lastest in research in online behaviour
  • how to get consistent messaging over all your digital channels




Testimonials for this course from other course participants:

"The course really met my needs. I found it motivating; I learnt from and enjoyed the pratical exercises; I felt reassured that my team are approaching content in the right way, and I questioned some of the things we do.

"Sarah's style of delivery was accessible and approachable and mde the course very enjoyable."
Ali Straker, Red Cross


"Thank you Sarah! Brilliant course, hope I can develop in this exciting area."

Doug Knox, freelance copywriter


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Date and Time

Location

Edspace

Falkirk Street

#Block D

London

N1 6HQ

United Kingdom

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