Social Media Content Masterclass - Stronger Voices

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McCann London

7 Herbrand Street



United Kingdom

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Increase The Effectiveness of Your Social Media

As part of our Stronger Voices programme, Media Trust has teamed up with experts from world leading ad agency McCann to deliver an afternoon of tips and advice on how charities can increase the effectiveness of their social media. This event has been specifically designed for charities working across London’s equality sector.

Social media is a vital tool in finding new audiences and increasing awareness around your organisation’s cause and work. Posting on social media about your work can help keep existing audiences engaged and help ensure a constant stream of donations.

Learn from industry expert

In this masterclass, Content Strategist James Berg and Planning Partner Mariam Asmar will provide practical tips and advice on how charities can increase social media effectiveness Content will be shaped by their insider learnings from having worked with a variety of top end brands and companies.

James will cover content creation and curation techniques, posting strategies and free tools. Mariam will then take you through a creative session that will help uncover different ways charities can activate a big idea and/or organisation purpose.

You’ll leave this day with a host of ideas you can immediately apply to your own organisation’s social media.

*** This masterclass is specifically for equality organisations. Please check your eligibility below. ***

This masterclass will help you to:

  1. Maximise your organisation’s use of social media with limited resources

  2. Strategise and plan your approach to social media with minimum input

  3. Create innovative social media campaigns that have meaningful impactful longevity

After the Masterclass, media experts from McCann will be on hand to give you 1-2-1 advice and ideas on your social media profile, activity and content.


14:00 – 14:10 Arrivals and refreshments

14:10– 14:15 Intro to Media Trust & Stronger Voices

14:15 – 15:45 McCann Content Curation & Creative Session presentation

15:45 – 17:00 – 1:1 surgery sessions and networking opportunity

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age

  • disability

  • gender reassignment

  • marriage and civil partnership

  • pregnancy and maternity

  • race

  • religion or belief

  • sex

  • sexual orientation


Improver - this masterclass is a good development opportunity for charity professionals who have prior knowledge of social media and are now looking for innovative ways to stand out from the crowd.

Please note that places will be served on a first come first served basis.

Find out more:

To find out more, please contact Project Manager Aimee Dorsett Browne on or call 020 78715674.

Date and Time


McCann London

7 Herbrand Street



United Kingdom

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