In the era of 24 hour news, social media and mobile devices, news spreads quicker than ever before. Organisations don’t have as much control over their marketing messages and, as a result, news of a crisis can travel in seconds. This invite-only breakfast seminar explores the increasing risk of an online crisis and will offer specialist advice, guidance and examples on how to identify and respond to an online crisis efficiently.

The session will:

• Identify an online crisis response to go through
• Help determine the correct platforms to use to avoid further reputational damage Highlight the benefits of social media newsrooms
• Provide best practice tips and advice on how to get control back and have an influence on what is being said online.

Please note this event is not open to other PR and social media agencies unfortunately.

About the speaker:

Chris Norton, Managing Director, Prohibition PR

Chris Norton, is the founder of Prohibition PR and an award-winning world-reknowned PR practitioner with more than sixteen years’ experience having worked both in-house and in a number of international consultancies. He set up the UK’s first word-of-mouth marketing consultancy and won “Best Use of Social Media” award on a number of occasions including in 2013.

He is a regular speaker and lecturer on online communications and his blog (http://chrisnorton.biz/) on the evolution of communication is currently listed by Brand Republic as one of the top 30 most influential marketing blogs on the planet. Chris wrote the chapter on Online Crisis Management for “Share This Too” which is the CIPR’s Official Social Media Handbook and became the fastest selling social media book in 2013.

He also sits on the CIPR Committee as its social media coordinator and has delivered online PR campaigns for clients such as: Ronseal, Sony Ericsson, Keepmoat Homes, Suit Direct, Audio Technica, Ultralase, George Foreman, Russell Hobbs and Hallmark Cards.