The three key takeaways are:
1. Your Content Strategy
- What social channels you should use.
- How to put a content framework into place.
- Generating content ideas and turning these into a reality.
- What not to do.
2. Optimisation and Measurement
- Best times to post
- What can you measure?
- How can you measure it?
- What to do with the information?
- What does good look like?
- How to accurately target the customers you want
- Boost your posts – incorporate paid for advertising