Social Media Essentials for your Construction Business

SOCIAL MEDIA ESSENTIALS FOR YOUR CONSTRUCTION BUSINESS

In this session we will strip back the fluff and give participants a no-nonsense roadmap to social media success - specifically tailored for businesses operating in the construction industry.

This isn’t generic marketing theory. It’s a practical, real-world session built around the challenges and opportunities faced by contractors, builders, suppliers, fabricators, consultants, engineers and every business in between, whether they're a small business fitting flooring or a multi-million-pound construction firm delivering commercial builds across the globe.

This session will be agile and practical in delivery with examples, content critiques, platform walkthroughs and Tina’s straight-talking, hands-on guidance. Attendees will walk away with immediate actions they can take regardless of team size, budget or tech know-how.

Who should attend?

This course is aimed at marketing professionals, social media managers, and business development leaders within the construction industry who are looking to enhance their digital presence and leverage their social media platforms as a strategic tool for brand visibility.

It is also highly beneficial for construction business owners and team members responsible for managing online marketing efforts, seeking to explore innovative ways to showcase projects, attract new clients, and recruit talent through engaging content.

Whether you are new to social media or looking to refine your strategy, this session will provide valuable insights tailored specifically to the needs of the construction sector.

Topics Covered

· Understanding why social media is different for construction

· Choosing the right platform(s) for your business

· Recruitment marketing

· Building a visible, trustworthy portfolio

· Tackling ‘I’ve nothing to post’ problem

· Creating Content that performs

· Reputation management

· Social media planning

· Time-saving tools and workflows

· Understanding analytics and measuring success

· Using AI to support your social media

· Create content pillars to identify ideas for your socials

· Recycle and reuse

· Dealing with negative social media issues

· Q&A

Date: Tuesday, 4 November 2025

Time: 9:15am – 1pm

Venue: CITB NI, 17 Dundrod Road, Crumlin, Co Antrim BT29 4SR

Programme:

9:15-9:30am: Registration, Tea & Coffee

9:30-9:45am: Presentation on CITB NI Products and Services

9:45am-1pm: Social Media Essentials for your Construction Business

Trainer Overview:

Tina Calder - is the founder and chief vision officer of Excalibur Press with an extensive career spanning the PR, communications, media and marketing sectors, Tina has built a reputation as an effective trainer and facilitator, specialising in the use of AI and large language models in business operations and marketing.

Tina has worked with a range of clients across various sectors, including construction, manufacturing, and legal services, providing targeted training sessions that address the unique challenges of each industry. Her training covers a broad spectrum of topics, from using AI tools like ChatGPT to enhance business operations to effectively communicating your brand message on social media and other digital platforms.

Cost:

FREE to CITB NI registered employers – please have your registration number to hand when booking

£25 for non-CITB NI registered attendees

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