Social Media Essentials are a series of webinars focused on each of the major platforms, going through the essential information that you need to know about a platform one at a time.
This time we are focusing on LinkedIn. Claiming itself as ‘the professional network’ it’s popular with businesses to connect with others and promote their organisations. What is the best strategy to use? In this session, we’ll cover the basic principles to set you running and look at the best ways to build loyalty.
Who should attend?
If you're a business owner in the West Midlands keen on getting the most out of LinkedIn for your organisation's success, this webinar is for you. Whether you're a small business or a larger company, this webinar is designed to help you enhance your LinkedIn strategy.
Things we’ll cover
- Why focusing on LinkedIn today is a great idea for your business
- Where the opportunity lies
- Optimising your personal profile
- Searching for leads
- Company pages
- The different content types in the platform
Outcomes
You will leave with a series of actions for you to maximise the potential that LinkedIn holds for your business. You’ll also be able to advocate to others in your business why a LinkedIn strategy is important for your organisation.
This event is FREE to attend for busiensses in the West Midlands Region. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands
