£180 – £378

Social Media Essentials

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Media Trust

Centre House

56 Wood Lane

London

W12 7SB

United Kingdom

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Description

As social media becomes more and more popular, it provides a unique opportunity to reach your audience. Whether your charity wants to raise funds, spread awareness or recruit volunteers, your audience is on social media and you should be too. With campaigns such as the ice bucket challenge funding groundbreaking research, there is now real evidence that online successes can make a huge difference to charities.

But where do you start? There are so many platforms available and such a vast array of new terminology that it can sometimes seem a little overwhelming. We understand the budget and resource restraints of the charity sector, so we want to help you get the most from social media with this crash course for beginners. This course will provide an introduction to the most popular social media platforms and the ways to utilise them to achieve your charity's goals.

Learning Outcomes:

At the end of this training you will:

  • Learn about popular platforms including Facebook, Twitter, YouTube and Instagram, how they work and the key functionality of each
  • Understand how audiences behave on each platform and different engagement tactics to connect with new and existing audiences
  • Discover how to measure your efforts against your goals by understanding basic social media metrics and analytics

Who should attend?

This course is designed for beginners who are getting started with social media and want to learn the basics of what it has to offer. If you haven’t been using social media as part of your job or have just got started and want to learn how to move your charity digitally forward then this is the course for you. This course will help you understand key principles of social media platforms as well as how to develop your organisation’s social media profile to improve your charity’s social media presence.

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600.

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Date and Time

Location

Media Trust

Centre House

56 Wood Lane

London

W12 7SB

United Kingdom

View Map

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