AM - SOCIAL MEDIA STRATEGY WORKSHOP
•Pinning down exactly what you are trying to achieve using social media.
•Identifying who you want to target, and how you can help them.
•Deciding which platforms and tools are most relevant.
•Managing things day-to-day – including tone, frequency, policy & guidelines.
•Monitoring and measuring success.
•What to do if things go wrong.
PM - SOCIAL CONTENT WORKSHOP
•Digging deeper to understand who you are trying to reach and how they behave on social platforms.
•Determining the different content paths you should follow.
•Looking at what works (and what doesn’t!) on different platforms.
•Coming up with specific content ideas for your campaign.
•Drafting example editorial calendars for the coming weeks/months.