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Social Media For Business - Can You Afford To Ignore It?

Emma de Polnay and Esme Lynch from My Special PA

Friday, May 18, 2012 from 10:00 AM to 4:00 PM (BST)

Social Media For Business - Can You Afford To Ignore...

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Event Details

Social Media for those in Professional Services - with no time!

Let's be honest... 

...you're not interested in reading what celebrities are having for breakfast, and you haven't got time to waste on social media. (Here's a little secret: Neither do we!)

The truth is, you're not convinced of the value on Twitter and YouTube. You just want to know the best way to get your business seen by the right people.

Keren Lerner from Top Left Design and social media consultant Alicia Cowan come together again to present their popular workshop: Social Media for Business - Don't Ignore It.

It's designed specifically for those who want to find new clients and business opportunties, boost their visibility and get the low-down on why everyone is talking about social media.

You might think social media marketing isn't for you. You've survived just fine without it so why fix something that ain't broke?

Over the past few years the way we find answers to our questions or needs has changed.

  • We are more likely to search online for solutions or recommendations using Google, or read blog articles, and online forums or review sites
  • We take more notice of reviews and recommendations from friends and people we talk to online than from traditional advertisements

The truth is, we are looking for answers to our questions, talking about your brand and  searching for your product or service right now - whether you are there or not!

Isn't it time you were part of these conversations?

 

At our workshop we will be...

...dispelling social media myths, lifting the lid on time saving tips, and creating clarity so you can confidently go forward and implement a social media strategy for your company - saving you months of testing, tweaking, frustration and TIME!

We will deep dive into Twitter, Facebook, blogging, YouTube and social media strategy. We explain how the pieces of the pie fit together, show you best practices, tips, tools and secret insights we only share with our clients.

 

Watch the short video below to hear just some of the nice things people said about our workshop...




How to know if this workshop is for you:

  • Your business relies on a steady stream of clients and business opportunities
  • You run a small local business and want a low cost way of finding more customers
  • You work in the publicity or marketing department and need to learn the latest techniques that get results
  • You're a marketing consultant and want to understand the strategies that will win your clients over
  • You're a virtual assistant and want to support your clients' marketing activity and manage their campaigns
  • You're a social media skeptic, you're not convinced it can help you - you think it's all hype!
  • You want to use social media to elevate your business but don't know where to start
 

Here are some of the professional secrets we'll be sharing...

  • The ONE vital ingredient you need before you even start using social media
  • The fine line between social media success and failure
  • Where and why design is so important in social media
  • The low down on the free tools we personally use to manage our own social media marketing
  • Why Facebook is the ultimate client generation tool
  • The inside-out on Facebook essentials so your Page stands out from the crowd
  • Using Facebook to create a loyal following for your business
  • The truth about using Twitter to generate business and how to do it
  • The secrets of using Twitter hashtags to focus in on the people you need to reach
  • The key ingredients for a successful Twitter profile that not only attracts clients but additional benefits that may surprise you
  • When and where to use video marketing and how you can make it part of your own strategy
  • Why video marketing is the social media gift that keeps on giving!
  • The role blogging plays and why it is crucial for super-charging your visibility
  • Our tried and tested golden rules of blogging that will have you blogging like a pro
  • We take a sneak peak at real life case studies to demonstrate social media best practices (and what not to do!)
  • The ONE person you shouldn't ask to run your campaigns (and it's probably not who you think!)


And that's not all!

  • Takeaway notes and fun, interactive learning. We love questions and we strive to answer as many of your questions as we can during the day!
  • Plenty of tea and coffee, and a delicious lunch!
  • Lots of opportunity to network with other driven, passionate business owners - including us!

You won't go without!

 

So, are you ready to harness the power for your business?

Here's what to do next:

  • Scroll back up to the top of this page and select the best ticket you can buy
  • If you're quick be sure to take advantage of our early bird special discounts!
  • **Our previous workshops have SOLD OUT a whole 2 weeks before the event!**
  • We accept payment by credit card or Paypal, and on processing your purchase you'll get an email confirmation and receipt for your records.
  • If you have any questions following your purchase just get in touch by email - we'll be happy to help!

 

What people are saying about our training and workshops

The two- handed presentation flowed really well. Good visual examples. Lots to absorb and think about. Excellent. - James Orloff


I feel much more confident on what I should and should not do now. This has been a real learning curve for me today and I now understand a lot more and how to use it better. I loved the exercises. The day really made me think about future ideas. Thank you! - Sam Last


I feel 1000% more excited about my business and sharing style ideas now I know how to twitter. Thank you! - Caroline Shaw 


Alicia and Keren were great - they interacted well together, were friendly and easy to understand, plus happy to answer endless questions. - Caroline Doughty 


After attending the seminar I have a much, much clearer idea of the strategy to use for my business when it comes to incorporating social media into my P.R campaign.The venue is fantastic and makes for a very “comfortable” environment to learn. Keren's moral view is also refreshing when it comes to social media for business and shows you don’t need to bombard people with information they don’t necessarily want or need to create a fantastic network.  - Adam Cox Corrective Exercise Specialist


I recently attended a workshop organised and given by Keren of Top Left Design on Social Media for Business. Keren's knowledge in this field is exemplary and she was able to deliver this in a clear, concise and easily understandable manner. I have already began to put knowledge acquired at the workshop to use and they have already started showing results. - Yemi Osunkoya, bespoke wedding dress designer


As a writer, I was looking for ideas on how to make better use of blogging for my business. The seminar was excellent. Keren is a charming host and a fluent and accomplished presenter with a relaxed style all of her own. She explained the 'who' and 'why' as well as the 'how' of blogging and I especially liked how she encouraged participation without interrupting the flow of information. We all had an interesting and enjoyable time - even the food was well thought out. Highly recommended.
- Brendan Staunton, Copywriter


It's been absolutely fantastic. I think there's been lots of ideas that we can take away and put in to practice almost straight away just by tailoring a few things that we're already doing. The girls have given us some really great ideas and some excellent cupcakes! - Lou Cook, BRAL Limited


I’ve really enjoyed today's workshop. It’s been extremely informative and very practical with a lot of helpful tips and advice on how to maximise social media. I found it extremely useful indeed.

I have to confess to having been a bit of a sceptic where some of the social media outlets were concerned but I’ve been convinced on a number of them. Excellent. - Jack Spiegler, Davenport Lyons


It's been fantastic. I've learned lots about LinkedIn. I always thought I was understanding it but actually there's a whole lot more. - Andrew Ewbank, Head of Marketing, Hodge Jones & Allen


Keren delivered her presentation to a mixed audience, ranging from technophobes to web designers; it is my opinion that she held all present equally enthralled by the clear and informative content of her talk and by her honest approach to sharing her companies guidelines to impactful web sites. If you have the opportunity to attend one of her seminars. Grab the chance, you will not be disappointed! - Mark Keatley-Palmer


How refreshing it was to attend a seminar with a potentially technical and complex subject matter, and to be presented with a straightforward user friendly approach which even the worst technophobe could have understood. Highly informative and effortlessly delivered. - Thomas Gilder


Now you've read everything on this page, the only way is up. While you're up there, remember to book yourself in for the workshop!

Have questions about Social Media For Business - Can You Afford To Ignore It?? Contact Emma de Polnay and Esme Lynch from My Special PA

When & Where


The Lighthouse
28 Kensington Street
BN1 4AJ Brighton And Hove
United Kingdom

Friday, May 18, 2012 from 10:00 AM to 4:00 PM (BST)


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Organizer

Emma de Polnay and Esme Lynch from My Special PA

 

My Special PA is a bespoke freelance PA and VA service for artists, designers, media professionals and other creative company owners. The My Special PA team are committed to liberating their clients from the overwhelming administrative and commercial demands of their daily business, allowing them to focus on the creative core of their work.

 

Emma and Esme attended Keren and Alicia’s brilliantly helpful social media workshop in London last year. They were determined to share what they learnt with colleagues and contacts in the Brighton/East Sussex area.

They are delighted to introduce you to Keren Lerner and Alicia Cowan, your social media experts who will be guiding you through the what, why and how of social media marketing.

 

Keren Lerner, owner of Top Left Design - a friendly team of talented designers based in Central London. A unique design agency and consultancy offering amazing client care, advice and service. 

Keren's mission is to "clean up the internet" and empower clients to represent and promote themselves in a way they can be proud of.

 

Alicia Cowan is a certified social media specialist. Her idea of fun is supporting clever entrepreneurs to get social media right so they can stop wasting time and start seeing results.

Alicia combines her love of systems and marketing with practical honesty and a big dollop of geekiness. Finding fun, low cost ways online to attract more business opportunties for her clients is what she gets excited about.

 

  Contact the Organizer

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