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Social Media for business

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Location

City Business Hub

Filor Building, Twin Spires Complex

155 Northumberland Street

Belfast

BT13 2JF

United Kingdom

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Getting the most out of social media

Used correctly, social media can build awareness, drive sales, even help you get found online. But it has to be the right social media for your business, you need to use it in the right way… and you need to know that it’s working as hard for you as it possibly can.

This interactive and enjoyable workshop is all about helping you get the most out of the time and resource you spend on your social media.

Who is it for?

  • Owners of businesses of all shapes and sizes
  • Marketing Managers and Executives
  • Social Media Managers
  • Anyone wishing to improve their social media for business skills!

What will you learn?

  • The principles of social media – what’s it all about?
  • How social media can help achieve business and marketing objectives.
  • Choosing and using the right social media channels
  • Practicalities, such as when to post and how often.
  • ‘How-to’ techniques – loads of them!
  • Content – always the big one!
    • How to create a pipeline of fresh, engaging content.
    • How to find engaging content to share.
    • Content types (with a focus on visual content, especially video).
    • How to promote your content – both organically and using paid options.
    • Driving engagement (what works… and what doesn’t).
    • Building and maintaining a social media ‘influencer’ network
    • Keeping it legal!
    • An introduction to social media analytics (recognizing what’s working, what’s not).

About Damian Donnelly, Ad_Man Creative Marketing Insight & Strategy

Damian is an award-winning marketing professional with some 27 years’ experience in the business.

During this time he has worked with everybody from senior government officials and marketing managers for international brands, to owners of start-ups and micro-businesses… and everybody in between.

He has delivered 1000s of hours of marketing, digital marketing and social media consultancy, training, coaching and mentoring to 100s of businesses and organisations across Ireland, both face-to-face and through seminars, workshops and keynote talks.

He develops and delivers master-classes and workshops on a range of digital marketing subjects, including social media, copywriting, digital marketing planning, content marketing, Search Engine Optimisation, and web and social media analytics.

He holds a CAM Diploma in Digital Marketing and is an Enterprise Northern Ireland Premier Adviser.

When it comes to social media training he delivers consultancy and workshops to public, private, and community and voluntary sector businesses and organisations of all shapes and sizes.

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Date and Time

Location

City Business Hub

Filor Building, Twin Spires Complex

155 Northumberland Street

Belfast

BT13 2JF

United Kingdom

View Map

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