Social Media for Business

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Location

Macdonald Bear Hotel

Park Street

Woodstock

OX20 1SZ

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

WELCOME TO THE GREAT LITTLE SOCIAL ‘SOCIAL MEDIA FOR BUSINESS WORKSHOP’

Social media is a unique medium in the marketing world because it's so two-way. It's a conversational platform where only the sociable brands will be successful. Adding value to your audience and building relationships is key in order to establish trust with your target audience and turn them not just into one-time customers, but into loyal ambassadors for your brand.

During this workshop, I’ll show you how to go about doing this and ensure that you’re reaching the right people in the right way.

The workshop will cover two main topics:

How to Create a Social Brand; and

How to Design a Strategy Around Your Audience


Workshop Details:

Session 1: Creating A Sociable Brand

It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.

During the first session of this workshop, I’ll take you through a tried and tested framework for building a sociable brand that communicates your brand essence, whilst building authentic relationships with your customers. Your sociable brand will guide the rest of your social strategy, from using the right hashtags and finding the right influencers, to creating and sharing the right content.

By the end of the session, you’ll have your own unique sociable brand to take forward, that will help guide your future social media strategy.

Session 2: Designing A Strategy Around Your Audience

If you’re going to reach people that are actually your target customer, you need to first define who they are. Once you know this, you can design effective strategies to reach them and convince them to buy from you.

In order to define your target customer, it’s essential to develop profiles of your customers called user/buyer personas. In this session, I’ll teach you everything you need to know about personas, what they look like, why they’re so important and how to create your own.

We’ll be getting practical once more during this session and you’ll work on developing a persona for one of your customers from scratch.


Venue:

The 4* Bear Hotel sits on the edge of the Cotswolds in the historic town of Woodstock. Situated on the doorstep of Blenheim Palace, a World Heritage Site, the Bear Hotel is an ideal location for people wishing to visit this stunning Palace. Oxford City Centre is a short drive away and is also well connected with a regular bus service from Woodstock.

The Bear Hotel has a private car park for those travelling by car.

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Date and Time

Location

Macdonald Bear Hotel

Park Street

Woodstock

OX20 1SZ

United Kingdom

View Map

Refund Policy

No Refunds

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