In this half day course David Taylor, Director of Webmedia and one of the best known social media trainers in the North West gives business owners and marketing practitioners his insights into 6 years of delivering commercial social media campaigns.

David explodes many of the myths surrounding social channels and how they generate leads and sales.

In this half day training event David will cover:

Why likes, shares and follows are not 'success'

Creating high-value content that people value

Building a community online

Where the pay off lies on social media

Blogging, video and other frequently ignored social channels

How to really turn being social into business sales

Measuring the return on your social media efforts

David adds "I have pretty much tried every conceivable way to turn social media into business and much of it failed. In this half day course I tell you what works and why as well as secrets that could save you a lifetime of wasted effort and frustration"