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Social Media For HR & Recruitment Birmingham - One Day Course 26th Septembe...

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Birmingham

Birmingham

United Kingdom

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Course Overview

With 92% of companies using social media for recruiting and 3 out of 4 recruiters checking candidates’ social media profiles you can see how important the world of social media is to the recruitment and employment industry.

Whilst LinkedIn is the number one social media platform for recruitment, Facebook and Twitter are following in LinkedIn’s footsteps. These networks are proving to be a cost-effective and successful way in which to recruit new staff.

Who Should Attend?

Our social media for HR & Recruitment course is aimed at recruitment consultants and humans resources professionals. Every job search begins online and social media is playing a huge part in the recruitment process from both sides of the equation. Our highly experienced social media trainers will guide you through the most up-to-date social media strategies & content related to your industry.

SocialB has hosted very well-received HR and recruitment training for the likes of Boohoo.com, REL Field Marketing, Sherrards Resourcing, TSB, and Reef Recruitment. SocialB has also appeared at the Online Recruitment Conference and the Graduate Recruitment, Retention & Remuneration Conference, both hosted by the Business Forum International in 2014.

Course Programme

Strategy

- Why social media is so important to your business
- Developing a successful yet simple social media recruitment strategy
- Audience breakdown and industry relevancy
- How is social media changing Sourcing, Recruitment Marketing and Employer Branding
- Integrating social media into your day to day activities
- Efficiency – the best and most valuable tools to help manage your social media while still carrying out your day to day work

Creative

- Creating great content – knowing what content to create and how often to post content
- Driving engagement – techniques for maximising audience response and exposure
- Think mobile – do your adverts still look good?
- Relevant case studies including how they are using social media so effectively
- How to deal with negative comments and complaints

LinkedIn

- Setting objectives – for your personal profiles and business page
- Optimising – key areas to consider for optimising your profile and brand presence for Google search results
- How to maximise your target audience engagement levels for recruitment
- How to build your network effectively – creating lists of target companies and setting up saved job searches within your target area/niche
- Using LinkedIn Company pages and groups – what content will you post? Who will create this content – do you need approvals to post to this page?

Facebook

- Setting up your Facebook page correctly
- Business functions – how Facebook can be used to drive awareness and recruitment
- Facebook best practices including how to get engagement on your page (likes, comments and shares)
- Using boosted posts to maximise the reach and engagement of your content

Twitter

- Business functions – how Twitter can be used for recruitment
- How to find your target audience
- Lists – how to use this really valuable tool
- How to find, listen and monitor conversations about your industry, brand and/or area of expertise
- Twitter jargon – hashtags, trending topics and more
- What to Tweet – having a plan in place while being spontaneous at the same time

Spending Money on Social Media

- Finding your target audience
- Using Facebook Ads
- Promoted posts – how to use Twitter Ads
- LinkedIn Paid Advertising

Other Social Tools Available

- Should your organisation be on Instagram, YouTube and Snapchat?
- Using monitoring tools like Hootsuite, Sprout Social, Buffer & Social Booster
- Specialist social recruiting tools – Broadbean, Workable and Interviewing Tools like Skype

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Birmingham

Birmingham

United Kingdom

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