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Social Media For Small Business Owners - How to Craft Engaging Content

XpertSM

Thursday, 15 March 2018 from 14:30 to 17:30 (GMT)

Social Media For Small Business Owners - How to Craft...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Ticket 16 Oct 2017 £10.00 £1.21
FSB Member ticket   more info 16 Oct 2017 Free £0.00

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Event Details


In this workshop, you will learn how to make your digital presence exciting and engaging in just a few hours per week. 

What will you learn?

We will demystify social media and branding for you, two things that don’t need to be as difficult as they seem. We’ll talk about the story you want to tell and how to make it come across in your posts. We’ll let you in on little tricks to make posts more engaging and give you a bit of time to practice drafting them. We’ll also discuss tools you can use to make all of your work easier. 

What will happen on the day? 

15 min - introductions

1.5 hours workshop

15 min conclusions

30 min networking

Who is it for?

The workshop is designed for small business owners. 

Main themes: 

  • Clarifying your brand

  • Making the most of your social media with a small budget (useful tools the experts do not want you to know about)

  • Making your posts stand out and engage the audience 

Kat Wczesniak, XpertSM

Kat is an expert in Social Media. Having built a successful, six figures tour operator using solely digital marketing, she’s tried all the tricks in the book. Since 2016, she has been supporting small businesses through XpertSM, running workshops hosted by FSB, Small Business Saturday and was even invited to talk about digital marketing success at the British Library Startups programme.

For more info, please check out: www.xpertsm.co.uk


 

Any prep required?

You do not have to do any homework before coming to the workshop, but you will get more out of it if you think about the following:

 

  • What problem am I solving for my customers?

  • How I would like to present my business to my audience?

  • What makes us unique? (USP)

  • Who are our customers? (think about the demographics, social status, and things they have in common)

  • What are your customers interested in?

  • Who are your main competitors and how are they doing on social media?

  • Are any of their posts grabbing your attention?

 

Bonus: 

To make your life easier and help you put what we have taught you into practice we will give you the following freebies:

 

  • Editorial calendar

  • Branding questionnaire

  • List of tools you can use to save time

  • Posting schedule template

 

Please make sure you are on time, as once the session starts you may not be able to get access.

 

How to find us?

Please meet us at the corporate entrance (off Fell Road) 10 minutes before the event.  

 

What do others say about the experience?


Do you have questions about Social Media For Small Business Owners - How to Craft Engaging Content? Contact XpertSM

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When & Where


Croydon Town Hall - Corporate Reception
Fell Road
Croydon
CR0 1NX Croydon
United Kingdom

Thursday, 15 March 2018 from 14:30 to 17:30 (GMT)


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Organiser

XpertSM

Here at XpertSM, we’re experts in social media marketing. And it's your lucky day,  we specialise in working with small businesses, like yours. That means marketing strategies personalised to your business and budget-friendly packages so you don’t break the bank while growing online. Plus, forget all the corporate jargon - We speak with you in terms everyone understands, so you can be as included in the process as you’d like.

 

Find out more here: https://www.youtube.com/watch?v=pZ5yh2S-ouE&t=1s

  Contact the Organiser
Social Media For Small Business Owners - How to Craft Engaging Content
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