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Social Media for Social Good | Campaigning

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Location

The Albany Learning and Conference Centre

44 Ashley St

Glasgow

G3 6DS

United Kingdom

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Scotland’s Social Media for Social Good conference returns on 23 March 2017

This full-day event is packed with expert talks and workshops to help your organisation get the most out of social media.

  • The theme for the event is effective campaigning, we’ll be covering:
  • How to run an effective Instagram campaign
  • How to use digital as a tool for grassroots activism
  • Video & audio for powerful storytelling
  • Connecting with young people effectively online

and much much more…


Full programme

Scroll down for more info on each session and speaker

9.00am Registration and Refreshments

9.30am Speaker
Three million strong – How to get the most out of 38 Degrees, the UK’s biggest campaigning community
Stewart Kirkpatrick – Head of Scotland at 38 Degrees

10.00am Workshop Session One
Big insights from little data – How you can apply big tech firm techniques to your in-house data
Kyle Usher – Digital Communication & Innovation Manager at Myeloma UK

Generation Me – Capturing young people’s attention online
Kirsten Urqhuart – Information Services Director at Young Scot

LinkedIn Strategies - How to get the most out of LinkedIn as an influencing tool
Ross McCulloch - Director at Third Sector Lab

Instagram Insights – How See Me use Instragram to build campaign reach & enagagment
Nick Jedrzejewski – Communications Manager at See Me

11.00am Refreshments

11.15am Workshop Session Two
Big insights from little data – How you can apply big tech firm techniques to your in-house data
Kyle Usher – Digital Communication & Innovation Manager at Myeloma UK

Generation Me – Capturing young people’s attention online
Kirsten Urqhuart – Information Services Director at Young Scot

LinkedIn Strategies - How to get the most out of LinkedIn as an influencing tool
Ross McCulloch - Director at Third Sector Lab

Multimedia reports - Increase reach and impact
Rosie McIntosh – Head of Storytelling at Third Sector Lab

12.15pm Lunch in The Albany Cafe

1.00pm Speaker
Why charities can’t campaign
Susan Smith - Editor at Third Force News

1.30pm Workshop Session Three
Campaigning for a fairer parliament – How social media got Women5050 on the national stage
Talat Yaqoob – Chair at Women 5050 and Director at Equate Scotland

Email marketing campaigns – Create, test and measure effectively
Claire Connachan – Communications Manager at The Big Bike Revival (Cycling UK)

Video & Audio for powerful storytelling – Learn simple techniques to tell your story with impact
Rosie McIntosh – Head of Storytelling at Third Sector Lab

Giving Tuesday at University of Glasgow - 1 Day of Giving, 6 Months of Prep
Kevin Gilmartin – Digital Communications Officer at University of Glasgow

2.30pm Refreshments

2.45pm Workshop Session Four
Campaigning for a fairer parliament – How social media got Women5050 on the national stage
Talat Yaqoob – Chair at Women 5050 and Director at Equate Scotland

Email marketing campaigns – Create, test and measure effectively
Claire Connachan – Communications Manager at The Big Bike Revival (Cycling UK)

Video & Audio for powerful storytelling – Learn simple techniques to tell your story with impact
Rosie McIntosh – Head of Storytelling at Third Sector Lab

Giving Tuesday at University of Glasgow - 1 Day of Giving, 6 Months of Prep
Kevin Gilmartin – Digital Communications Officer at University of Glasgow

3.45pm Speaker

From Flash Mob to Movement – How Pedal on Parliament harnessed the power of social media

Sally Hinchcliffe – Co-founder at Pedal on Parliament

4.15pm Closing Remarks


Confirmed speakers & workshop facilitators

Three million strong – How to get the most out of 38 Degrees, the UK’s biggest campaigning community

Stewart Kirkpatrick – Head of Scotland at 38 Degrees

Previous Head of Digital for YES Scotland and Editor of Scotsman.com – Stewart is passionate about digital as a campaigning tool. Now heading up 38 Degrees in Scotland, his talk will look at how you can get the most out of the three million member campainging community. 38 Degrees members take simple, powerful actions to weigh in at critical moments when our values are at stake and they can make a difference. Online actions are key, like signing a petition, emailing an MP or corporate boss, or raising awareness on social media.

From Flash Mob to Movement – How Pedal on Parliament harnessed the power of social media

Sally Hinchcliffe – Co-founder at Pedal on Parliament

Pedal on Parliament started as an idea on Twitter and quickly grew, bringing thousands of cyclists onto the streets of Edinburgh to pedal on the Scottish Parliament – at the time one of the largest demonstrations ever held at Holyrood. Originally intended as a ‘flash mob’ it became a permanent national voice for cycling in Scotland, using social media not just to spread the word about its annual demonstrations but to keep cycling high on the Scottish government’s agenda – but all still run as a collective, volunteer effort. This has meant making the most of the resources available from telling graphics to nimble responses to breaking news.

Generation Me – Capturing young people’s attention online

Kirsten Urqhuart – Information Services Director at Young Scot

Kirsten will take us through a look at the numerous lessons Young Scot have learned engaging young people online across a range of channels, including Snapchat, Instagram, their website and beyond. You’ll get an understanding of the channels that work best, content that connects, why language is important and simple techniques which you can put in place straight away. You’ll come away from this session better equipped to engage and involve young people in online campaigns.

Campaigning for a fairer parliament – How social media got Women5050 on the national stage

Talat Yaqoob – Chair at Women 5050 and Director at Equate Scotland

Women 5050 launched after the referendum in 2014 to fight for better representation of women in public life. It started as a Twitter page used to highlight the issue and has since got the support of 4 out 5 party leaders and a national newspaper, is regularly in media and has had a national conference with the First Minister as the keynotes speaker. Without social media, the campaign simply wouldn’t exist. Come hear about how it started, how it uses social media and online trends and how you can get involved in what it is doing next.

Email marketing campaigns – Create, test and measure effectively

Claire Connachan – Communications Manager at The Big Bike Revival (Cycling UK)

The Big Bike Revival is a social marketing campaign from Cycling UK that aims to encourage more people to cycle for everyday journeys and has used a range of digital tools to capture behaviour change outcomes. Come to this workshop to learn more about how Claire uses email marketing techniques. You’ll get an understanding of email marketing fundamentals, how to write headlines & content that convert, split testing, audience segmentation, the best platforms to use and more. You’ll come away from this session with the tools and techniques you need to get the most out of email as a campaigns tool.

Video & Audio for powerful storytelling – Learn simple techniques to tell your story with impact

Multimedia reports - Increase reach and impact

Rosie McIntosh – Head of Storytelling at Third Sector Lab

Rosie will be delivering two sessions at the event. Her first workshop will focus on multimedia reports, giving you an insight in to the key digital tools to ensure your annual reports and publications have more reach and impact. The session will looks at examples and online tools for infographics, video & audio and animation.

Her second workshop will be packed full of tools and techniques to help you utilise audio and video for storytelling – supercharging your campaigns. You’ll learn what makes a great case study, practical and ethical coniderations, simple tools & apps plus much more. You’ll come away from this session with the confidence you need to use simple audio & video to its full potential.

Big insights from little data – How you can apply big tech firm techniques to your in-house data

Kyle Usher – Digital Communication & Innovation Manager at Myeloma UK

Companies like Facebook and Google are using “BIG data” and “machine learning” to make data-led decisions on a huge scale, but what can you do if all you have is a modest data set? From finding insights in your online donation data, visually mapping users through your campaign funnel and split-testing to maximise campaign effectiveness, Kyle Usher, Head of Digital for Myeloma UK, will demonstrate how to make sensible, informed, decisions using regular-sized data sets and a handful of simple tools.

Instagram Insights – How See Me use Instragram to build campaign reach & enagagment

Nick Jedrzejewski – Communications Manager at See Me

Nick

Instagram has become a critical tool in driving forward the reach of See Me campaigning. Nick will spend this session looking at their incredibly successful #MyUnfilteredLife & #ItsOKto campaigns – rounding up the five big lessons learned. You’ll come away from this session knowing what makes a successful Instagram campaign, how to work with Instagram influencers, how to build community on Instagram and how to ensure you don’t loose momentumn with your campaign.


LinkedIn Strategies - How to get the most out of LinkedIn as an influencing tool

Ross McCulloch

Ross McCulloch - Director at Third Sector Lab

LinkedIn is arguably the most underused social media channel by charities. It's still seen as a glorified CV by many. For others it's a space where they get pestered by photocopier salespeople. Used effectively it can be a great tool to recruit volunteers, headhunt staff & trustees, build corporate partners and raise your thought leadership profile. Ross will talk through some simple tactics to help you get the most out of LinkedIn.


Why charities can't campaign - Lessons in what works and what doesn't

Susan Smith - Editor at Third Force News

Susan Smith

Susan Smith is editor of Third Force News, Scotland’s charity sector publication, and a trustee of the Sheila McKechnie Foundation, a UK-wide charity which supports grassroots campaigners. She’ll look at why charities struggle to run good campaigns, referring to recent examples of successful and unsuccessful charity-led campaigns, including recent Scottish Charity Award campaign of the year winners. You should come away with some hints and tips on how to ensure your charity’s campaign has more impact than a half-hearted hashtag.


Giving Tuesday at UofG - 1 Day of Giving, 6 Months of Prep

Kevin Gilmartin - Digital Communications Officer at University of Glasgow

Kevin Gilmartin


In 2015 the University of Glasgow ran its first Giving Tuesday campaign with the goal of raising £15,000 to fund 10 students' travel scholarships. They reached that target, and did it again in 2016, but for those single days of giving in late November / early December they started planning in June. You'll get an invaluable insight in to their process and how you can emulate their success.


Empowering People - Embedding Basic Digital Skills

Maddie Stark - Digital Development Officer (South) at One Digital, SCVO

Maddie Stark

In this short talk, Maddie will help you understand how charities can use digital to create easier pathways for people and build the capacity of staff and volunteers. Maddie will give you an insight to some of the training, events and support that will help your non-profit excel in 2017.




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Date and Time

Location

The Albany Learning and Conference Centre

44 Ashley St

Glasgow

G3 6DS

United Kingdom

View Map

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