Gain both a theoretical and practical overview of the main social media marketing channels used for business – Facebook, Twitter, LinkedIn and Instagram. The session will guide HR consultants on how to include social media within their overall marketing strategy. Learn about profile management, content planning and generation, engagement and scheduling. This is an insightful starting point for marketing a HR business through social media with the aim of achieving organic brand visibility and lead generation.

You will leave this webinar knowing:

• The difference between the core 4 social media platforms

• The essentials of profile management

• How to generate content ideas

• How to encourage post engagement

• Recommended scheduling tools

• How to measure what’s working

About the presenter/business:

Rachael Dines is the founder of Shake It Up Creative, an award-winning, growing marketing agency in West Sussex. A Chartered Marketer and approved Enterprise Nation Adviser, her marketing career has spanned over 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She was also the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing at the Kellogg School of Management and undertake two work placements, one of which was at LinkedIn. Rachael has featured on BBC Radio Sussex, Radio Reverb and as an expert guest on the LBC Radio Clive Bull Business Show. Passionate about sharing her knowledge and working collaboratively, Rachael is delighted to be a speaker for the HRi webinar series.

“Working with Shake it up Creative was a key reason we were successful in winning the People’s Projects, with Rachael securing a lot of exposure in local press and being the driving force behind a new support group for invisible disabilities on Facebook. They are open to new ideas and I would definitely recommend them for a creative company.”

Jessica Cheetham, Producer, Root Experience

"My session with Rachael was really helpful, and packed with very informative advice. She provided me with loads of actionable steps to take, and plenty of great ideas I hadn’t thought about."

Tim Hanley, Go Tiger!

“My business was a little up and down due to my own health and Rachael was sympathetic and gave me some very helpful strategies to help my business be visible digitally when I was concentrating on my health.

The suggestions were really a light bulb moment and they have reduced a lot of stress and I am able to focus on other areas as I am now so organised with my digital marketing."

Kayla, Safety Mode