Actions and Detail Panel
Social Media: Improving Performance & Reach
Thu 3 November 2016, 09:30 – 16:30 GMT
What is reach ? if you don't know already, come and find out as it is hugely important to your organisational social media strategy. If you do know what reach is, then why not come along and learn from an expert in how to increase your reach using experts techniques and insider knowledge.
We can help you increase your performance in recruiting, retaining and engagement and teach you how to go about it. So, why not come along and hear from a sector expert Rik Courtney, who heads one of the leading social media agencies in the UK. Rik is Chief Executive of Be More Social (a sister organisation to MemNet) and is delivering high quality, high impact services to some of the leading organisations in the UK. Rik has been working in the digital media sector for over 20 years and has a great understanding of the major digital platforms and how to use them to deliver success for your organisation.
The day will be chaired by James Jeynes, Chief Executive of the Membership & Association Managers Network (MemNet) and he will be on site during the day for any membership specific queries from delegates.
This session will help you:
– To understand the benefits of social media to a membership body
– To fully understand how to use each platform Facebook, Twitter and Linked In in a membership context
– To know what content to use and when to use it to attract your membership audience
– How to create a membership acquisition campaign; demonstrated by a number of real life case studies
9.30 – Registration
10.00 - Welcome and introductions
A brief understanding of each learner’s aims and objectives and to gain an understanding of the level of knowledge prior to the delivery of the workshop
2. Workshop 1: Facebook
A complete walk through of the backend and front end aspects of Facebook. The technical aspects that get overlooked and can’t be. Using real life case study to show a working campaign which can be used in a membership context.
Facebook adverts – do they work? Guidance on how to spend a small amount of advertising budget to make a big difference on your reach.
3. Workshop 2: Twitter
A step by step how to, not missing anything out discussing the lesser known aspects that enable users to take advantage of social listening which can help in member acquisition. Giving real life case study examples.
4. Workshop 3: LinkedIn
A detailed introduction to LinkedIn. How to present yourself, network in groups, grow your connections and influence which in turn helps your engagement with members.
5. Workshop 4: Instagram
How to use this new and upcoming social network to ensure you are engaging with your audience in the latest and most effective ways.
6. Day to Day reality
Finding content, where and how … and then using it to raise awareness of your organisation and the benefits of membership.
7. Social Management
Real life Tools (the right tools), A walk through on how you can manage your social media and the tools you can use to keep your membership campaign on track.
Review the original objectives, going through each objective at a time, ask the delegates to reflect and share where we have covered this. Pick up where any objectives have not been covered in enough depth.
Using the remaining time we will open up the debate for any questions.
Can't make the date ? why not have the Master Class performed in-house for all your staff together ? get in touch for prices and options. Email firstname.lastname@example.org.