Social Media Listening

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City of Westminster, 64 Victoria St

64 Victoria Street

#City of Westminster

London

SW1E 6QP

United Kingdom

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Delivered by Tiffany St James - Former TED speaker and the UK Gov's first head of social media and co-creation of public policy.

About this Event

Do you struggle with:

  • Knowing what people are saying about your organisation and initiative? It’s easy to spot if they mention your or post on your profile, but are you listening for when they are not?
  • Identifying, finding and tracking your detractors – people who disagree with your organisation main points of view or campaign?
  • Knowing how to set up social listening with free or low-cost tools to inform all your initiatives?

Then read on!

Do you work in the public or third sector as a:

  • Media Relations Officer/Manager
  • Campaign Manager
  • Community Outreach Officer/Manager
  • Consultation Managers
  • Communication Officers

If you want to learn how to:

  • Find what people are saying about your organisation and initiative in social media spaces whether they mention your social media platform profile or not.
  • Understand what free and low cost tools are available to listen for particular issues, content and individuals pertinent to your initiatives.
  • Understand how to set up private and public Twitter lists to listen to key influencers, supporters, detractors and concerned audiences.
  • Understand how to find relevant public content that can inform your content marketing on a variety of social media platforms, websites and blogs.
  • Set up live your own social media listening dashboard with free and low cost tools

Then reserve your place today!

Attendees will receive:

  • Pre-training check sheet to attend course to ensure you get the most out of the live workshop
  • Presentation Slides
  • Workbook
  • Measurement Framework Template

Hello, I'm Tiffany St James

I'm a digital and social media strategist.

For 15 years I've helped global brands and governments embed better digital capability through workforce digital skills mapping, smart digital strategy, training and building digital academies on and offline.

I'm the former Head of Public Participation (Social Media) for the UK Government - the strategic lead in Cabinet Office across 22 central government departments for Social Media and ran many government digital transformation programmes for a decade from no email to open data. Most notably as the first Comms Director of Directgov, the precursor to GOV.UK, helping get UK government services in one brand online for the first time.

After 12 years of running my own digital management consultancy, advising government and large business on digital and social media implementation, I founded my consultancy Transmute five years ago to help embed corporate digital capability at scale.

I am fortunate enough to deliver some fantastic projects in great organisations: Abu Dhabi Government, Cabinet Office, Google, National Trust, UK Parliament, Prudential, TalkTalk, The Telegraph, Viacom International Media Networks and Westminster City Council.

I'm really delighted to have been identified as one of the inaugural Tech City100, and Top 100 UK influencers of Digital Marketing in the UK, by The Drum, Business Magazine of the Year and for the last few years as one of the top women trailblazers in tech. I've been a TED Speaker since 2012, you know, before it was even mainstream ;)

I'm really thrilled to have been nominated 'Most Influential Women in Global Digital Capabilities 2019' by Acquisition International in Businesswoman of the Year Awards.

I leap out of bed to help Britain become a better digital powerhouse. I currently do this through nurturing talent through being on the Central Council as Group Chair of Universities for the British Interactive Media Association - BIMA, Lecturer for Google’s We Are Squared Digital Marketing Qualification and Advisor to Google’s Digital Academy and an Alumni of MITs Design and Development of Education Technology.

Join in the banter with me on Twitter: @tiffanystjames and conversation on digital skills @wetransmute.

Check out what I get up to helping businesses in digital skills on my Facebook Page TheTiffanyStJames

Connect with me on LinkedIn I'm TiffanyStJames there too.

Do say Hello....

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Date and Time

Location

City of Westminster, 64 Victoria St

64 Victoria Street

#City of Westminster

London

SW1E 6QP

United Kingdom

View Map

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