Social media: Make your advertising work!

This session will begin with the comparison of five different mediums – Facebook, Instagram, LinkedIn, Twitter, and YouTube – and the various merits and disadvantages of each platform.

Next, the way to decide if it is worth using paid social media will be looked at, such as working out what your cost per acquisition can be and if the platforms can deliver that.

We will then explore each platform in turn to see how to set things up and potential pitfalls for each.

Finally, we will look at how to assess success, what key metrics are worth measuring, and finding the data that actually tells you what you need to know.

As it is a three hour session, this will be an introductory look at paid social media, but with a number of useful takeaways so that people can begin to create their own campaigns in a much stronger manner than they would have done without this session.

Footprint Digital helps businesses make more money online. Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver results across their web platforms. Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.

The session will be delivered by Thomas Rowson. Thomas is a digital marketer, broadcaster, and historian, who recently delivered a talk - 'Are Search Engines Actually Biased?' - at TEDx. He is quite tall.