Social Media: Make Your Advertising Work
Event Information
Description
Social media: Make your advertising work!
This session will begin with the comparison of five different mediums – Facebook, Instagram, LinkedIn, Twitter, and YouTube – and the various merits and disadvantages of each platform.
Next, the way to decide if it is worth using paid social media will be looked at, such as working out what your cost per acquisition can be and if the platforms can deliver that.
We will then explore each platform in turn to see how to set things up and potential pitfalls for each.
Finally, we will look at how to assess success, what key metrics are worth measuring, and finding the data that actually tells you what you need to know.
As it is a three hour session, this will be an introductory look at paid social media, but with a number of useful takeaways so that people can begin to create their own campaigns in a much stronger manner than they would have done without this session.
Footprint Digital helps businesses make more money online. Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver results across their web platforms. Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.
The session will be delivered by Thomas Rowson. Thomas is a digital marketer, broadcaster, and historian, who recently delivered a talk - 'Are Search Engines Actually Biased?' - at TEDx. He is quite tall.
Please note: Parking is unavailable on-site.
Accessibility, Equality and Diversity
Colbea is committed to ensuring accessibility, equality and diversity in the provision of all services where possible. Please get in touch with the Colbea team today by email enquiries@colbea.co.uk or by calling 01206 548833 for more information and to assess specific needs.
If possible, we politely request that you contact Colbea in advance of your booking to ensure you let us know of any specific requirements (including but not limited to accessibility needs, or dietary requirements) that you may require prior to booking so that these can be discussed and reasonable adjustments can be made. We will also ask upon booking whether you require any adjustments, and where you respond “Yes”, we will contact you via the details you provide to discuss these.
For any questions please contact us on 01206 548833. www.colbea.co.uk