Social media has made it possible for even the smallest business to get noticed online, so most companies now include social media as an integral part of their PR and marketing strategy.
Attracted by its potential to drive sales opportunities and to enhance customer engagement, SMEs are increasingly embracing most social media platforms available to them. The most enlightened are using it properly to compete on a level playing field with their larger enterprise peers.
However, businesses are still finding it a challenge to measure the benefits of social media and understand if, and how, it is having a real impact on brand engagement and, ultimately, growth. In part, this is because some businesses are failing to view social media as a route to engagement, but simply a tool for issuing sales messages.
In this seminar aimed at business owners, marketing managers or anyone with any responsibility for social media, Strata Consulting will explore how companies can unlock the full potential of social media by ensuring it forms part of a coherent marketing strategy.
Strata will also look at how social media analytics tools are helping businesses measure the impact of their efforts and how, when these are combined with website analytics, CRM and other software, businesses can really start to quantify ROI.
The seminar will also cover:
- How to fit social media into the business day
- Emerging trends in the use of social media for business
- How to avoid/manage negative social media interaction
About Strata Consulting
Strata Consulting are a Manchester-based technology and marketing consultancy firm offering a unique fusion of creative marketing design and network communications support to a global client base. Providing ideas, designs and solutions to meet all budget and timescales, Strata analyse your requirements and make recommendations to improve your business and show a return on your investment.