Social media isn’t just cat memes and hashtag spamming—it’s the digital pulse of modern business. This course teaches you to orchestrate campaigns that convert scrollers into customers, whether you’re boosting a startup’s Instagram or rescuing a brand from a viral PR hiccup. Designed by industry pros who’ve survived algorithm rebellions and TikTok trends, you’ll learn why “viral” isn’t luck—it’s strategy with a dash of chaos theory.
Dive into platform algorithms, crisis diplomacy (yes, even replying to that angry tweet), and analytics that matter more than vanity metrics. Forget cookie-cutter advice; our modules adapt to niches from B2B LinkedIn austerity to Instagram’s confetti cannon aesthetic. Study between school runs or Netflix pauses—no need to wear “casual Friday” pants unless you want to.
Learning Outcomes
• Craft platform-specific strategies that align with business objectives.
• Interpret analytics to refine campaigns and maximise ROI.
• Design engaging content calendars balancing creativity and brand voice.
• Navigate crisis management to protect brand reputation online.
• Leverage tools for scheduling, monitoring, and competitor analysis.
• Optimise paid advertising campaigns across key social channels.
Who is This Course For?
• Marketing assistants stepping into strategic planning roles.
• Small business owners managing their own digital presence.
• Content creators transitioning to brand management.
• Career changers eyeing the digital marketing boom.
• Freelancers offering social media services to clients.
• Corporate communications staff refreshing digital tactics.
• Bloggers monetising platforms through sponsored content.
• PR professionals integrating social into crisis response plans.
Career Path
• Social Media Manager – £32,000 (avg. salary)
• Digital Marketing Manager – £45,000
• Content Strategist – £38,000
• Brand Manager – £42,000
• SEO Specialist – £34,000
• Influencer Marketing Coordinator – £30,000
