Social Media Marketing and Digital Marketing Masterclass Class

Explore the dynamic world of digital and social media marketing with this masterclass. Learn how to optimise campaigns, build engagement, and drive results across top platforms. Perfect for aspiring marketers and business professionals aiming to grow their online reach.

Course Curriculum:

• Module 1: Social Media Marketing – Understanding Social Media Marketing
• Module 2: Social Media Marketing – Marketing as a Business Priority
• Module 3: Social Media Marketing – The Buyer Journey
• Module 4: Bob's World View
• Module 5: Social Media Marketing – Social Media Marketing and SEO
• Module 6: Social Media Marketing – Social Media Marketing Platforms
• Module 7: Social Media Marketing – Posting on Social Media Platforms
• Module 8: Social Media Marketing – Social Media Posting Ideas
• Module 9: Social Media Marketing – Creating a Social Media Marketing Post
• Module 10: Social Media Marketing – Community-Based Marketing
• Module 11: Social Media Marketing – Building a Social Media and Content Marketing Plan
• Module 12: Social Media Marketing – Case Studies
• Module 13: Creating Social Media Images
• Module 14: Profile Image – Creating Your Social Media Profile Image
• Module 15: Profile Image – Lighting and Posing Your Subject
• Module 16: Profile Image – Editing Your Image with Snapseed on an iPhone or Smartphone
• Module 17: Blogging – Copywriting for Blogs and Articles
• Module 18: Blogging – Writing Your Copy
• Module 19: Email Marketing – Building Your Email List
• Module 20: Email Marketing – Using Your Email List
• Module 21: Email Marketing – Email Copywriting
• Module 22: Email Marketing – Email Analytics, Automations, and Maintenance
• Module 23: Local SEO + SEO – A Guide to Ranking Your Local Business in Google Local Search
• Module 24: Local SEO + SEO – Google Search and Your Position in Local Search
• Module 25: Local SEO + SEO – Google My Business – A Strong Local SEO Factor
• Module 26: Local SEO + SEO – Building Up Reviews – Including Google Local Reviews
• Module 27: Local SEO + SEO – Backlinks – Understand How They Improve SEO
• Module 28: Local SEO + SEO – On-Site SEO – Improving Your Site’s SEO
• Module 29: Local SEO + SEO – Keyword Optimisation for Powerful SEO
• Module 30: Local SEO + SEO – Local Business Online Marketing
• Module 31: YouTube Marketing – YouTube Channel Setup and SEO
• Module 32: YouTube Marketing – YouTube Video Launch Strategy
• Module 33: Audio Production – Mastering Audio Production for Video and Podcasting
• Module 34: Video Production – Mastering Video Lighting and Subject Composition
• Module 35: Video Production – Green Screen Video Production
• Module 36: Video Production – On-Camera Presence – Getting Comfortable on Camera
• Module 37: Video Production – Writing a Promotional Script for Your Video
• Module 38: Video Production – Video/Audio Editing with Adobe Premiere Pro & Adobe Audition
• Module 39: Introduction to Vlogging
• Module 40: Understanding Instagram
• Module 41: Quora Marketing
• Module 42: Pinterest Marketing
• Module 43: Introduction to Podcasting
• Module 44: Course Summary

(See curriculum)

What's included:

• CPD Certification
• Fully online, interactive course.
• Free PDF certificate on course completion.
• 24/7 access to the course for a lifetime.
• Online support