Social Media Marketing and Digital Marketing Masterclass

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Social Media Marketing is a vital tool for modern businesses, enabling brands to reach audiences, build engagement, and drive growth online. This Social Media Marketing and Digital Marketing Masterclass covers the principles of creating effective campaigns, content planning, audience targeting, and performance analysis. Learners gain insight into platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, and other key channels, ensuring a robust understanding of Social Media Marketing principles.

The course also examines digital marketing concepts, including SEO, email campaigns, analytics, and paid advertising, highlighting how these integrate with Social Media Marketing efforts. By understanding how to measure performance, optimise campaigns, and engage target audiences, learners develop skills that increase visibility, brand awareness, and online influence. Knowledge of Social Media Marketing positions learners to succeed in marketing roles across diverse industries, from startups to established corporations.

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Learning Outcomes

1. Understand the fundamentals of Social Media Marketing for businesses.
2. Learn how to create campaigns tailored to target audiences.
3. Explore strategies for content creation and platform-specific engagement.
4. Develop skills in analysing metrics and improving campaign performance.
5. Apply Social Media Marketing knowledge to grow brand visibility effectively.

Who is this course for?

• Marketing professionals aiming to improve Social Media Marketing skills.
• Entrepreneurs wanting to promote businesses using Social Media Marketing strategies.
• Students studying marketing, communications, or digital media disciplines.
• Content creators seeking to expand Social Media Marketing expertise.
• Individuals aspiring to careers in digital marketing and social media.

Career Path

• Social Media Manager – Average salary: £31,000 per year.
• Digital Marketing Executive – Average salary: £29,000 per year.
• Content Marketing Specialist – Average salary: £30,000 per year.
• SEO Analyst – Average salary: £28,000 per year.
• Marketing Coordinator – Average salary: £27,000 per year.
• Brand Manager – Average salary: £38,000 per year.