Social Media Marketing Course - Cardiff

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Date and Time



Unit 1 & 2 Purbeck House

Cardiff Business Park



CF14 5GJ

United Kingdom

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Refund Policy

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Event description


Learn How Social Media Can Be Made to Work for Your Organisation

This 1-day, non-accredited course is aimed at giving attendees a good foundation in the world of social media (it is aimed at beginner-intermediate users). It provides an equal balance of interactive presentation and discussion on the applications that businesses and companies should be starting to use in their marketing mix. Workshop numbers are limited to a maximum of 10-12 and delegates.

What will you learn?

On completion of this 1-day course you will:

  • Learn a new framework for developing a digital marketing strategy

  • Discover how the major social networks work and how they differ to one another

  • Gain confidence in managing your own social media activities

  • Explore different approaches to using the social media platforms

  • Encounter new tools for creating, monitoring and publishing social media

What will be covered?

Social Media Themes

  • Social Media Today - stats and facts

  • Digital Media Touch points

  • Use of updates across networks

  • Listening, researching and monitoring

  • Social proof and User-generated content

  • Broadcast vs Engagement

  • SEO and Social Media


  • Creating tweets, notifications, using video and images.

  • Using retweets, notifications, direct messages, shortened URL's and hashtags.

  • Building and nurturing a following.

  • Exploring how companies use Twitter: engagement, PR, brand building, selling, customer care, sales promotion and much more.

  • Monitoring, researching and listening.


  • What are Facebook pages?

  • How are organisations using them?

  • Deconstructing Facebook Pages - updates, cover photos and apps

  • Content creation looking at types of content - text, video, images, links hashtags - and how to create engagement.

  • How to generate more followers (likes)

  • Facebook ads and sponsored stories - how to use them to target specific audiences


  • How are companies using blogs - brand awareness, customer engagement, as a PR tool.

  • How can you use use blogs?

  • Exploring blog platforms, types of blogs and the content you would use.

  • A look at blog ambassadors, blog strategies, editorial calendars and embedding content.

  • What are micro blogs?

Video and Image Sharing

  • Exploring the channels - YouTube, Instagram, Flickr and Pinterest.

  • How are they being used by organisations?

  • Categorising media - how to guides, PR, FAQ's testimonial, product previews, etc.

  • How to make your content more findable.

  • Creating and embedding content and role of user generated content.


  • Creating high quality LinkedIn profiles.

  • Developing connections and recommendations.

  • Learn to craft engaging content on your timeline

  • Using LinkedIn groups for yourself and your business.

  • How to create and develop company pages.

How much will it cost you?

Our Cardiff courses cost from £175 per person and include:

  • Course material

  • Access to a password-protected Social Media blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.

  • Refreshments are available throughout the day and lunch is served in the on-site restaurant.

In-house courses

Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

What have clients said about the course?

The social media course was excellent. Alun provided the group with lots of practical advice on how to make inspiring content and increase user engagement, and was happy to answer any questions or queries we had. He also used lots of fantastic examples that were really thought-provoking. I came away from the course with lots of ideas that I have been able to put into practice very successfully. As a result, engagement across my organisation’s social media platforms has increased significantly over the past five months.

Isabel Gillen-Smith, Professional Standards Officer
Architects Registration Board

I found the course very informative & extremely helpful. I didn’t really know what to expect but to be honest I was massively impressed with the information & advice I walked away with. Canva alone has been a great tool for me. I have been using paid advertising through FB & we’re already achieving results. Through the analytics I’ve been able to monitor traffic & we are on a steady increase.

Dan Heap
Nouveau Clinic

The Social Media course I went on was fantastic. Alun was a fantastic instructor, whose approach was friendly and encouraging. I learned so much during the one day course, it was so engaging I could have easily stayed for the whole week to learn more. With great tips and links to useful blogs and websites, I can easily put skills learned into practice. I just want to say Thank You and I’m sure I will see you again. P.S the venue and lunch was great

Aimee-Jane Carpenter, Junior Account Manager
Delta Consultants

The Social Media Training Masterclass was the most informative and useful that I have attended. Marketing Tom provides all the information you need regarding social media and digital marketing practices as a whole including multiple social platforms, blogging, SEO, strategy and tips for getting the most your of your communications for your organisation. I highly recommend Marketing Tom’s sessions to revolutionise the way your use social for business and help you to shape your future success. Thanks again for a great session!

Katie Peplow, Social Media Officer
Royal Voluntary Service

Alun's course gave me great insight into how to take our social media accounts to the next level. He crammed in an awful lot of content, but still kept the day light, fun and engaging.

Jan Butter, Director for Communication
The Anglican Communion

Marketing Tom Media provided a thorough overview of the latest social media marketing tools and techniques with great examples, insight and delivery - a very worthwhile day!

Tom Holbourn, Head of Marketing
Caspian Media

More details can be found on our Social Media Course page.

Date and Time


Unit 1 & 2 Purbeck House

Cardiff Business Park



CF14 5GJ

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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