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Social Media Marketing For Your Fashion Business: 1-Day Masterclass
Sat 6 May 2017, 10:00 – 17:00 BST
Welcome to a new series of 1-to-1 fashion marketing training with me, Sara K, a Certified Marketing Practitioner and Fashion Editor.
It can be an absolute nightmare getting your head around using social media or which platform when starting up your business or promoting your fashion business. It can seem frustrating and stressful to say the least, especially when you’re time poor, with family or full-time work commitments and there’s just too much to think about when it comes to business. That's why l designed this Masterclass especially for you, whether you're in the initial stages of launching your label on social media or an established fashion business wanting to grow the online side of your business by utilising Facebook, Twitter, Instagram, Snapchat, Pinterest or Linkedin.
Wouldn’t it be great to have someone honest, experienced in the industry and qualified support you through it and take the hassle out of it all? Oh and not someone taking you for a ride telling you they are experts when they aren’t. And no, you’re not asking for much. That's why I’m here to deliver premium, honest yet affordable 1-day specialist marketing training.
After over a decade in the marketing industry, I resigned from my city job to support honest women who need the help. I designed this 1-day masterclass with you not only in mind but you in the centre, as a result, I created a program where 75% of the work done for you by me, an award-winning marketing specialist. You wouldn't go to an unqualified doctor or specialist, so why do it to your future investment, yourself and your business?
We've all been told about the power of social media, for instance, fashion business on social media are ten times more luckily to gain attention and lead to sales from their target audience. Although anyone can start and post on social media yet that won't lead to sales as it's an art to marketing your business. Many businesses don't know the golden nuggets to gain exposure, how to use Instagram or the industry secrets to getting ahead of competitors. Including not having the specialist marketing support, that's where l help my clients and I'm to support you to succeed. And don’t worry if you’re a beginner so this all, I specialise in training beginners and people with all different abilities and we can go at a pace you prefer, without judgements or pressure.
You don't need to be a big brand to do well on social media and with a decade of experience helping businesses like yours to startup and transform them into brands people know and love I am here to help you do the same. So if you’re a fashion startup reluctant to use social media, you don’t know where to start or an established label struggling to grow on Instagram and it's too overwhelming you’ve given up? Then don't worry you're in safe hands with me.
I’m a Fully Qualified Marketing Practitioner, Award-Winning Social Media Specialist and Fashion Editor. You may not have heard of me before, as for the last decade I've been behind the scenes making some of the biggest brands in the world look good, from Maserati, Boots to House of Fraser. Also, studying Marketing to become the specialist I am today to serve small businesses, like yours who don't have or want to spend thousands on marketing and aren't being helped to the highest standard for that reason. I believe in this day and age premium marketing training should accessible to every business, no matter the size of your business.
With a rare combination of corporate, agency and small business industry experience working with some of the biggest brands in the world. Plus with academic achievements such as marketing and advertising degree and Google and social media certifications you can be sure you're getting only the very best specialist marketing support.
Since a young age, I started and set up several successful businesses with little support due to no finance. Over ten years on (aside from my professional career achievements), I run an exclusive niche magazine, been invited to London Fashion Week, reported for BBC and featured in Hello Magazine and Women’s Own. Furthermore, invited to speak at the UK's premium fashion event, Pure London and all with £0 spent but hard work in my field of expertise and all these opportunities have led me to work exclusively with emerging global brands led by inspirational women. As a result, I understand how cutthroat the fashion can be and the battles female-led fashion businesses face and that’s exactly why I combine my expertise and assist women, like you to promote themselves better and get their label on social media channels, thus growing your business online.
What to Expect:
From experience with working with businesses and speaking to female business owners in the fashion industry, I understand the one-size fits all with a hefty price tag approach doesn't work. Instead, a personalised, bespoke and easy to understand approach benefits business owners. I believe in delivering high-end industry standards but at honest prices, as a result, the Masterclass will be delivered in form of bespoke action plan, with a tailored guide in place, hands-on support to get to grips with social media confidently and a clear plan for social media success.
The Masterclass -
The 1-to-1 full-day Masterclass is 10 am to 5 pm with a 45-minute break and available on weekends too. Don't worry, I only take one client a day so l can ensure you, you'll get my full attention.
After you’ve purchased you'll find details, with a link to my private calendar where you will be able to schedule your masterclass with me.
The masterclass is tailored to you and your needs, I don’t cut corners several hours of preparation and thought goes into your session, thus after scheduling your Masterclass session, I will email you to arrange a quick call in the week to find out more about you and your social media marketing challenges. In return, I will devise mini-plan tailored to you and your business needs prior to your 1-to-1 session with me.
During the Masterclass -
The session is all about you and your business; we will start by discussing your business as a whole as the holistic approach as it's critical to your success. It's informal as l believe the best training or support sessions are delivered best in a relaxed environment, where marketing/business activities don't seem a chore.
The 5 Main Outcomes of the Social Media Marketing Masterclass;
- Social Media Strategy: I discuss your new social media marketing plan outline/mini-strategy, which will be developed by myself after the post session call. In this strategy section, I'll delve into industry secrets and consumer trends to help you be the best. Including the best social media platforms for your business and most of the masterclass will focus on practical side, how to use it
- Branding your Social Media Marketing: We take a look at your competitor's social media accounts and discuss what will give you the edge to stay ahead of your competitors. I break down what it takes to transform your business into a brand and then show you how to start on branding your social media accounts
- Crafting Post Content: I provide you with a tailored weekly plan I've created just for you with all the secrets to help you succeed, which we will go through together including crafting winning posts. This hands-on segment to show you how to do it with examples and inspiration to crafting your own awesome posts tailored to the different social media platform
- Art to Engagement: I share secret techniques to connecting and getting attention from your target audience, industry experts and bloggers. And a how to get to grips with responding or connecting with influencers, with practical templates we will work on together
- Creating Campaigns: We put everything you've learned into practice. We create a mini social media campaign using the social media chosen channels in bite-size step-by-step actions you can implement
We will wrap-up with a recap of your bespoke 5-step social media marketing plan, I'll explain the after pack I've created just for you and answer any of your questions.
At the end of the session, I'll hand over some documents that I've personally created for you, where 75% of the work is done for you breaking down what we've discussed e.g. your digestible and manageable social media strategy. More importantly, I give you the confidence and equip you with tools and strategy to tackle social media for your brand.
It's not about money for me but making sure you do well, so I will follow-up after the session. After support involves a catch-up email or a call to see how you’re getting on and if you need any further support.
Reserve Your 1-to-1 Masterclass Today:
Most professional full-day events delivered by specialists like myself in the UK are £1750 but I wanted to make the masterclasses available to business owners of all sizes. Therefore, I've priced the masterclass at £549 (+VAT). And 10% going to the women of Malawi suffering of HIV but setting up their startups to feed their families.
If you would like me to support you be the Chanel of your niche and leverage the power of social media, then come join me and let's start transforming your business into a brand your consumers know and love!
FAQs (e.g. refunds)
How to I get to you at the masterclass e.g. transport/parking options?
I've deliberately chosen a central London location; Pullman Hotel London St Pancras is a 5-minute walk from Kings Cross St Pancras & Euston. If at Kings Cross/London St Pancras follow the British Library exit signs, turn right onto Euston Road. Walk for 300m past the British Library, the hotel is located 5m on the right. And if coming from Euston Station turn left on Euston Road at the Fire station and follow Euston Road for 600m. The hotel is on your left after Chalton Street.
What do I need to bring with me to the masterclass?
I like to take the hassle away from my clients so, there's no need to bring a printed ticket. Just bring a form of ID, bank card will do as long as it has your surname on it. And all you need for the masterclass is a pen, paper and social media apps on your mobile (if you have the accounts).
Don't worry we will be working from my laptop and I will bring any additional printouts for you. If you do forget anything in a rush, it's ok; I always keep spare paper and pens for clients. And don't forget I'll have a call with you before our 1-to-1 masterclass, where can always remind you ;)
How can I contact you with any questions?
After purchasing you will receive my contact details such as my personal email, which l have access to 24/7. Plus Skype if you need to reach me and prior to the masterclass l will call you, so you will have my number too if you need to contact me on the day for directions.
What's your refund policy?
People call it customer service, I call it, 'treat others how you would want to be treated' - being considerate, fair and kind. As a result, I understand last minute issues can occur and you may need to cancel. If you wish to cancel for any reason, as long as I'm informed within 48 hours prior to your masterclass session, I'll be more than happy to refund.
Please be aware refunds are not possible 48 hours before the day of your masterclass or after the masterclass. I can promise, you get more than what you pay for but as I'm sure you can understand, l would have carried out the preparation work bespoke to you and your masterclass + paid for my transport to London. Instead, I offer the option of rescheduling as l want you and your business to benefit from the masterclass.
I genuinely look forward to supporting you and your business.