Social Media Marketing Masterclass - 2 Days - 1 and 9 August - Long Eaton

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Erewash Partnership - Long Eaton

Bridge House

Derby Road

Long Eaton

NG10 1NL

United Kingdom

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Social Media Marketing Masterclass for Beginners

2 Day workshop - 1st and 9th August - Ilkeston

Beginners workshops over two days with Catherine Simpson

Get started with “The Big Four” social networking sites: Facebook, Twitter, LinkedIn and Instagram. Through a combination of presentations, discussions, demonstrations, case studies and Q&A you will see, hear and be shown how to use these four major social networking sites confidently to grow your business results.

Designed for complete beginners and those with a little experience.

What you will learn...

  • Social media introduction Why it is vital to your business and no longer optional

  • How to use it effectively Explore many ways you will harness the power of social media

  • Create customer profiles Learn why segmenting your customers and understanding demographics is vital and create your own to put you ahead of your competitors

  • Discover your unique brand values Identify your brand and business values and discover why this sets your “tone of voice”

  • The pitfalls and benefits of social media Learn what really works and what you must avoid doing

  • Monitoring Discover what others are saying about YOUR company right now

  • Competitive Activity What your competitors are saying and doing on social media

  • What to say and when Understand how to write and find engaging content and start writing posts that gets results

  • Important time saving tips Hear and see why free “dashboards” like Hootsuite and Buffer make your social media management easy and save time

  • Set SMART goals and objectives Learn why goal setting is vital to the success of your social media marketing

  • Create your own a social media strategy Our easy-to-use Social Media Strategy Template gets you started on creating and executing your own Plan immediately after the Bootcamp

After your two day workshop you will...

  • Understand how social media works and know how to use it for your business

  • Know who your customers are and where to find them

  • Identify your brand, business values unique “tone of voice” and use them to make all your social media activities authentic, genuine and engaging

  • Use Facebook, Twitter, LinkedIn and Instagram confidently and professionally

  • See through case studies and examples what really works and what you must avoid doing at all costs

  • Understand Have an in-depth understanding of the types of communication and language you should use for social media

  • Know how to use social media dashboards (like Hootsuite) to save time and provide you with important insights

  • Create your own social media strategy for your business which you can use immediately, and leave the workshop smiling and eager to start using social media

Your workshops are focussed on what you want to achieve and include…

  • Presentations

  • Live demonstrations

  • Discussions

  • Question and answers

  • Case studies and examples

  • Hands-on help with perfecting your profile

  • Fun and enjoyment

About Catherine

  • Catherine is a former Social Media & Digital Marketing Trainer for the East Midlands Chamber of Commerce “eBusiness Club”.

  • She loves helping people new to social media get to grips with it, understand it, get the best results and even enjoy using it.

  • Her approach and style is friendly, approachable, jargon-free and above all fun!

Social Media Marketing is an effective way to grow your business but for beginners it can also be confusing, daunting and even a little scary.

Pure Relish offer you a range of effective and affordable workshops for the complete beginner or those with just a little experience…


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Date and Time


Erewash Partnership - Long Eaton

Bridge House

Derby Road

Long Eaton

NG10 1NL

United Kingdom

View Map

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