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Riverside Innovation Centre

1 Castle Drive

Chester

CH1 1SL

United Kingdom

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Registration: 8:30am

Workshop: 9am

The Social Media Marketing Workshop is a one-day programme for people who want to know what works and what doesn’t work on Social Media. How to cut through the noise and get the best out of Social Media without burning too much time on it.

The day concentrates on Social Media as a marketing channel: how it fits in with your overall marketing strategy and how to use it to support your objectives and ultimately gain more business.

We review how social media can fit into a simple and clear model for marketing, understand what your business stands for and who your customers are, and what social media can do for your overall business plan. We talk about what you should and shouldn’t do, the questions you need to ask yourself, and key tactics you need to employ.

The three channels – Twitter, Facebook and Linkedin will be reviewed: what makes them special, different and above all, useful. What are the best routes and methods for each channel to get the most out of them?

We will go in-depth into the uses of social media as a paid channel. How to advertise, what to say, and how to structure your campaigns - covering building audiences, targeting and the key components of a successful campaign.

Because video is a key element of social media, we will give you a simple structure to follow so that you can get the best from what you produce: how to incorporate it and why you should use it.

At the end of the day you will be able to review what you are doing, implement a more successful campaign, save time and ultimately support your business objectives.




Eligibility Criteria

Please note that to attend this event you must be signed up to the Cheshire & Warrington Business Growth Programme. To find out more about the 12 hours of fully funded support from the progamme and to register please email: businessgrowth@chester.ac.uk or call 01244 567 500.

To be eligible to apply for support from the growth programme you must be:

Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%.
Local – your business address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
B2B – you must be (or plan to be) trading business-to-business and not selling directly to consumers.

Parking

There is parking available at the Little Roodee car park which is a short walk from the Riverside Innovation Centre. If you need a disabled parking space please contact the organiser and request one.



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Date and Time

Location

Riverside Innovation Centre

1 Castle Drive

Chester

CH1 1SL

United Kingdom

View Map

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