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Social Media Marketing - Virtual Classroom

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Event description
Master the fundamentals of Social Media in 1 day.

About this event

We've been delivering Social Media Courses for over 12 years

Our Social Media Marketing Workshop is an intensive, one-day, hands-on course aimed primarily at beginner-level users. It is delivered as a virtual 'live' classroom through the WebEx or Zoom platforms; group sizes are no more than 6.

Course Overview

This 1-day course is aimed at giving attendees a solid foundation in the world of Social Media (it is aimed at beginner-intermediate users). It provides an equal balance of interactive presentation and discussion on the social media channels that organisations should be starting to use in their marketing mix.

Marketing Tom Media is an accredited CIM Study Centre and we have been running this non-accredited Social Media course for 12 years in London and trained over 800 people. 

Learning Outcomes

On completion of this 1-day course you will:

  • Learn a new framework for developing a digital marketing strategy

  • Discover how the major social networks work and how they differ to one another

  • Gain confidence in  managing your own social media activities

  • Explore different approaches to using the social media platforms

  • Encounter new tools for creating, monitoring and publishing social media

Topics Covered

Social Media Themes 

Our first session looks at the key concepts of Social Media and how it differs from other forms of marketing (both online and offline). We will also look at the SOSTAC Planning Methodology, Search Engine Optimisation and discover why the principles of SEO are important for social media marketing. This session provides a solid foundation for the rest of the day.


This session really does lift the lid on Twitter and looks at the many ways companies can use it. We look at timelines, tweets, replies, retweets, hashtags, links, lists, images, video, advertising, analytics and much more through a mix of case studies and real-time examples.


Explore how your organisation can leverage the power of Facebook to improve its marketing efforts? We look at Pages and Advertising and explore how companies are using updates, events, apps, video and more for customer engagement, customer care, sales promotion, sales, announcements, branding, leads and many other applications.


Blogging has undoubtedly been the driving force behind social media adoption and many organisations - in both private & public sector, government and education use them. This session looks at how companies use them and how you could benefit from them.

Video and Image Sharing

YouTube, Instagram and Pinterest are the biggest websites containing videos and images on the web. So, how are organisations using these tools to engage their audiences and to reach new prospects. We look at channels, hashtags, embedding, styles and more.


LinkedIn is one of the biggest Professional Networking sites in the world. So, how does an organisation use it to develop new contacts, to enhance the online image of their company, to talk and engage with their peers and to advertise to specific audiences? We also look at how indivduals can enhance their professional image on this platform.


Our prices start at £219 +VAT (Early Bird offers exist). The price includes:

  • Course material

  • Follow-on 30-minute Zoom session where we can answer individuals' specific business questions. 


  • If you have 2 or more staff attending we can offer a discount (not applicable to Early Bird pricing). For numbers above 5, you may want to look to give us a call.

  • Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird pricing).


Courses start at 9.15 am and we ask delegates to sign in 5 minutes beforehand. We  would also ask you to make sure that you have checked your video/audio settings beforehand. The courses end at around 4.30 pm, though we will take breaks throughout for tea/coffee breaks and lunch.

More details can be found on our Social Media Virtual  page.

Virtual Classrooms

WebEx and Zoom are perfect tools to help facilitate effective online learning in the current climate where people have to work from home. This form of training allows tutors and students to view and interact with each other in a virtual setting, display slides online, share Chrome browser, share their work with the tutor and fellow students.

So, how do Virtual Classrooms work?

It is pretty simple really. Here's what you need:

  1. a laptop, desktop or tablet device

  2. an Internet connection

  3. the WebEx or Zoom application.

In-house courses

Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.


The social media course was excellent. Alun provided the group with lots of practical advice on how to make inspiring content and increase user engagement, and was happy to answer any questions or queries we had. He also used lots of fantastic examples that were really thought-provoking. I came away from the course with lots of ideas that I have been able to put into practice very successfully. As a result, engagement across my organisation’s social media platforms has increased significantly over the past five months.

Isabel Gillen-Smith, Professional Standards Officer,  Architects Registration Board

I found the course very informative & extremely helpful. I didn’t really know what to expect but to be honest I was massively impressed with the information & advice I walked away with. Canva alone has been a great tool for me. I have been using paid advertising through FB & we’re already achieving results. Through the analytics I’ve been able to monitor traffic & we are on a steady increase.

Dan Heap,  Nouveau Clinic

The Social Media course I went on was fantastic. Alun was a fantastic instructor, whose approach was friendly and encouraging. I learned so much during the one day course, it was so engaging I could have easily stayed for the whole week to learn more. With great tips and links to useful blogs and websites, I can easily put skills learned into practice. I just want to say Thank You and I’m sure I will see you again. P.S the venue and lunch was great

Aimee-Jane Carpenter, Junior Account Manager,  Delta Consultants

The Social Media Training Masterclass was the most informative and useful that I have attended. Marketing Tom provides all the information you need regarding social media and digital marketing practices as a whole including multiple social platforms, blogging, SEO, strategy and tips for getting the most your of your communications for your organisation. I highly recommend Marketing Tom’s sessions to revolutionise the way your use social for business and help you to shape your future success. Thanks again for a great session!

Katie Peplow, Social Media Officer , Royal Voluntary Service

Alun's course gave me great insight into how to take our social media accounts to the next level. He crammed in an awful lot of content, but still kept the day light, fun and engaging.

Jan Butter, Director for Communication,  The Anglican Communion

Marketing Tom Media provided a thorough overview of the latest social media marketing tools and techniques with great examples, insight and delivery - a very worthwhile day!

Tom Holbourn, Head of Marketing,  Caspian Media

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Eventbrite's fee is nonrefundable.

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Organiser Marketing Tom Media

Organiser of Social Media Marketing - Virtual Classroom

Marketing Tom Media is an Accredited Chartered Institute of Marketing Study Centre which offers CIM qualifications at Level 3, 4 and 6. We have been delivering CIM qualifications for over 10 years.

A key part of our business is the delivery of non-accredited courses such as Social Media, Google Analytics, Google AdWords, Twitter and Business Blogging courses. These courses are delivered in London and Cardiff and to date we have trained many hundres of students both on our public and in-house courses over the past 10 years.

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