Free

Social Media Masterclass

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GMB

542 Woodborough Road

Nottingham

NG3 5FJ

United Kingdom

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The TUC in the Midlands runs a Women at Work Week in March every year to celebrate the role women have played, and do play, in our movement. The majority of trade union members are now women and we want to host a Social Media Masterclass, in the run up to International Women’s Day, aimed and focused towards women activists. It is a proven fact that women get more unsolicited and unwanted social media comment than men and part of this event examines how that is dealt with, featuring guest speakers and social media users.

In addition, the General Election last year showed us that the use of social media as a campaigning tool is now more effective than campaigning via the printed press and with only 14% of people now trusting advertising, the role of social media is more important than ever for the TUC, its affiliates and for our future.

In light of that we have organised a trade union focused workshop that looks at the theory of why social media works called the 'Social Media Masterclass', to be delivered by one of the UK's leading communicatons experts, Ashley Riley, CWU member and the Managing Director of Ashley Riley Communications.

The workshop will help participants improve their social media communication through:

  • Practical tips for video postings

  • General advice about differing social media platforms such as Facebook, Twitter, Linkedin and Instagram

  • Advice on writing skills and tone of voice to best engage your audience

  • Ensuring use of plain English

The question is no longer should we be using social media, the question now is how best we use social media.

A lunch will be provided for this free event.

Applications are expected to be high so please register as soon as you can.

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Date and Time

Location

GMB

542 Woodborough Road

Nottingham

NG3 5FJ

United Kingdom

View Map

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