Social Media Mastery: Visual Content Creation

Elevate your Shropshire business with compelling visual content! Join our practical half-day workshop and gain the skills to capture and edit professional-looking photos and videos using your own devices.

What You'll Learn:

• Mastering Your Mobile Camera: Discover tips and tricks to unlock the full potential of your smartphone camera. Learn how to optimise settings, achieve sharp focus, and capture high-quality photos and videos that stand out.

• Essential Equipment Insights: Explore a range of affordable equipment options to enhance your content creation, from versatile tripods for steady shots to simple lighting solutions and microphones for clear audio. We'll discuss when and why these investments can make a difference.

• Best Practices for Captivating Content: Dive into the fundamentals of good composition, framing, and lighting techniques for both photography and videography. Learn practical strategies for planning and executing your content shoots effectively.

• The Art of Visual Storytelling: Discover how to craft compelling narratives through your visuals. Learn how to connect with your audience on an emotional level and communicate your brand's message effectively through imagery and video.

• Editing Essentials with Canva and CapCut: Get hands-on guidance on using user-friendly editing software like Canva and CapCut. Learn how to enhance your photos and videos, add text and graphics, trim and combine clips, and optimise your content for various online platforms.

This is a practical workshop! Bring your mobile phone, laptop, and chargers to actively participate and try out the techniques as we go.

This workshop is perfect for Shropshire-based small business owners, entrepreneurs, marketing managers, and anyone looking to improve their ability to create engaging visual content for their brand without breaking the bank. No prior experience is necessary - just a willingness to learn and a smartphone!

About our specialist

Erin is a highly experienced digital marketing expert at InSynch, specialising in social media, influencer marketing, search engine optimisation, and paid advertising.

Erin delivers consultancy to businesses large and small across the UK, helping them use digital marketing to effectively scale their businesses and drive growth.

FAQs - IMPORTANT INFORMATION ABOUT YOUR BOOKING

Q: Is this event free?

A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)

Q: What if I register and can't attend.

A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q: What if I am based outside of Shropshire council area and want to attend?

A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)

Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.

Q. Will I receive an email reminder for this appointment?

A: You will receive a reminder for this booking via Eventbrite.

The Boring Bit

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on marchesgrowthhub@shropshire.gov.uk

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.