By failing to prepare, you are preparing to fail.” Benjamin Franklin
What will you do if you suddenly get hundreds of angry tweets/Facebook comments and everyone's sharing their opinions online about something your organisation has done?
No organisation is perfect and one day, you will face criticism. The social web makes managing the situation different: faster, bigger, cheaper.
- How will you inform your senior managers and other staff of the situation?
- How will you ensure you don’t make things worse?
- How quick will your response be?
Every crisis can be an opportunity.
This ‘Social media SOS’ workshop covers theory, case studies and a fun ‘how we will cope with the absolute worst’ interactive session in groups.
We’ll look at the art of apologising, hitting the right tone, which channels to use, media management, nipping rumours in the bud, and more.
This is an interactive session for anyone interested in how to effectively manage when a crisis or difficult story erupts online.
Basic commuications experience and understanding of Twitter and Facebook is required as a minimum.