"Over the last 15 years, social media has gradually become a more and more significant component of marketing strategies around the world. However, even today very few businesses develop their plans to the same level of detail as other marketing channels.

Hosted by David Glenwright from JC Social Media this session will look at developing effective content strategies, understanding the social landscape and the algorithms that power platforms, as well as how best to optimise personal Linkedin profiles, and use them to generate new leads and opportunities. This fully interactive workshop will look at:

• The origins of social media, and the influence that has on effective strategy-planning

• The principles of good content theory - what makes for engaging posts on social media?

• Breaking down the algorithms - how to ensure your content is seen by your audience

• Picture perfect social - using image and video to enhance content

• LinkedIn optimisation - creating a perfect personal profile

• Lead generation processes - how to use social media to identify, reach out and engage with specific prospects and leads

This workshop will be a combination of taught theory and interactive practical exercises, so please do bring a laptop with you. Please do also ensure that you have access to your personal LinkedIn account, as we will be making changes to these live in the session."