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Social Media Strategy Summer Workshop

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Why not put your Summer to good use so you're ready to start September with an in-depth social media strategy, that can help take your business to the next level. Running from 6th August to 2nd September, this 4 week online workshop can be carried out at your own pace so you can fit it around the kids and your holidays.

It's perfect for small business owners, solopreneurs and particularly busy parents juggling a business with raising a family.

Without a clear defined social media strategy for your business your efforts on social media could be wasted. This workshop along with over 20 work sheets will help you create an actionable strategy that is aligned with your business goals. We will also teach you how to use the most popular social media platforms, sharing tips, tricks and best practices.

The workshop will be run entirely within a private Facebook Group, using Facebook's new E-learning units, so there is no need to download additional software. You can quickly and easily access the workshop whenever you check into Facebook.

Here's what's included:

Entry to a private Facebook Group - the group is only for participants of the online workshop so you can help and support each other on your journey to creating a social media strategy for your business. Using Facebook's new E-learning units, you can systematically work through the tasks each week, marking them as done when they are completed.

Over 2 hours of recorded lessons - recorded with video and slides that you can follow at an easy pace and watch back in your own time. Each video is no longer than 5 minutes so you can easily fit them into your busy day.

Four Live learning sessions - towards the end of each week we will run a Live session within the Facebook Group where Gemma Lloyd, The Social Mum will answer any questions you may have.

Assigned action tasks each week - these are tasks you will need to work on yourself in order to implement your social media strategy. They are designed to take no longer than an hour or so each week, so you don't need to worry about putting aside too much time from your busy schedule.

Printable worksheets and downloads - so you will have a fully completed social media strategy for your business by the end of the four weeks.

What will we cover?

  • How to set S.M.A.R.T objectives based on your goals, that are specific, measurable, attainable, relevant and time based.

  • We'll help you truly understand your target customers and refine your user personas.

  • We share up-to-date statistics on the popular social media platforms so you can be sure you're using the right ones for your business.

  • We help you carry out an audit of your current social media platforms so you can make sure they are fully optimised.

  • We'll also take you through step-by-step how to use the most popular social media platforms with tips to get the best from them.

  • Tips and advice on researching your competitors and learning from their successes and mistakes.

  • Refining your business tone of voice.

  • We'll then look at developing your content strategy so you're sharing the best possible content at the most relevant times.

  • Finally we'll teach you how to measure your results, so you are constantly refining your strategy.

Why do I need a social media strategy for my business?

“If you fail to plan, you are planning to fail.” – Benjamin Franklin

So many small business owners feel they need to simply have a presence on social media and if they post occasionally, that will be enough to see a return on the time they are investing in it. But a comprehensive social media strategy can help you grow a community that is genuinely interested in your business, which in turn can help drive sales and of course help you achieve your business goals.

What past participants had to say

We have previously run this workshop in small groups, face-to-face and had some great feedback.

"The workshop exceeded my expectations. Once I’ve completed the workbook I’ll have a comprehensive strategy and deeper understanding of my business."

"Wow, there was so much useful information. I had already written a content calendar but the course highlighted areas I need to focus to write a comprehensive strategy for my business"

"I thought the workbook was excellent - really well thought out and included tools that I could not have developed myself"

However, some feedback from our 2 and a half hour, face-to-face workshop, highlighted the fact there wasn't enough time to complete each task and get constructive feedback on it. By running this workshop online over a 4 week period, this will allow enough time to complete each task, even for the busiest of entrepreneurs and using a private Facebook Group will give you the opportunity to ask questions and get as much feedback as you need.

How to secure your place

Sign up to this online workshop before 11.30pm on Monday 23rd July to take advantage of our Early Bird Offer.

We're also offering a further dicount to Social Mums local Facebook Group Members so please check the announcement within your group for all the details.

You will need to have a personal Facebook account to take part in this online workshop.

Once you have secured your place you will be emailed a link to our private Facebook Group where you can request to be added. You will then be added within 24 hours of your request and you can network with other participants until the workshop begins on Monday 25th June.

If you have any additional questions please feel free to email gemma@thesocialmum.co.uk

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