Social Media

Master digital social platforms to grow audiences, brands, and engagement online.

Overview:

Social Media isn’t just memes and filters—it’s also algorithms, timing, and language. This course explores how to use social platforms strategically to build genuine engagement, whether for personal brands, products, or digital communities. We sidestep fads and focus on what’s measurable, manageable, and worth your time.

Learn how platforms differ, what content performs, how to monitor results, and how not to post into the void. If you’ve ever wondered whether it’s worth replying to comments or how often to post cat gifs—this course offers answers, without shouting in all caps.

Learning Outcomes:

• Understand platform differences and content expectations
• Learn how to create and schedule consistent content
• Identify what engagement metrics really tell you
• Use audience data to refine posting strategies
• Explore hashtag logic without chasing trends
• Manage online presence professionally and efficiently

Who is this Course For

• Small business owners building online brand identity
• Creators growing loyal digital followings
• Marketing assistants improving posting strategies
• Entrepreneurs using platforms for direct sales
• Students studying online engagement techniques
• Coaches or consultants building personal brands
• Freelancers offering social media management
• Writers repurposing content for broader visibility

Career Path

• Social Media Executive – £27,000/year
• Content Manager – £32,000/year
• Digital Engagement Officer – £29,000/year
• Online Community Manager – £30,000/year
• Influencer Marketing Assistant – £26,000/year
• Social Media Strategist – £35,000/year