Understanding Social Graph Optimization
With so much choice in how consumers tap into to their social graph, how
do media and brands reach, connect and influence these networks at scale?
As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organisations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others.
As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience.
But how? What techniques will work without irritating users and staff trying to scale their efforts to maximise the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea?
Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.
11.30am Doors open to attendees (drinks, bit of food)
12.00pm Welcome from Event Producer
1:25pm (approx.) Closing Remarks
1:30pm – 2pm: Informal Networking (drinks, bit more food)
Sponsored by Meebo.
Meebo lets users gather their friends on a single buddy list where they can talk and share content in real-time across different IM platforms, communities, and traditional social networks. At meebo.com and with the Meebo Bar, users can keep in touch with friends across dozens of IM platforms, including AIM, Yahoo!, MSN, Google Talk, MySpace IM, Facebook Chat, and more. With over 100 million people sharing over 6 billion messages and 75 million links every month, Meebo is one of the Web's fastest growing social media companies.
About Social Media Week
Social Media Week is an annual conference that takes place simultaneously in multiple cities around the world. The aim is to identify and advance uses of social media in the corporate, public and non-profit sectors.
The second annual conference takes place between February 1st - 5th, 2010 simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo. The
five day conference will explore the profound impact that social media
has on culture, business communications and society at large.
The week-long, international Social Media Week conference is designed as a series of localized events, which city partners are responsible for organizing. Over the course of the week and in each city, programs will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions.
Social Media Week: London's City Partner is Chinwag
The Chinwag community is a focal point for digital media practitioners in the UK and beyond. We aggregate expertise, fact and opinion, and act as a connecting rod for ideas and talent across the new media industries...
Social Media Week London is part of the global Social Media Week events taking place in 14 cities across the globe.
This unique take on the traditional format creates a rich, interactive and beneficial set of experiences for everyone who participates whether attending an event, speaking, joining a panel, volunteering or supporting the events as a sponsor.
Unlike many events we aim for access to events programming and content to be as open as possible, and the events are almost exclusively free to attend, thanks to the generous support from our sponsors
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