A useful workshop for all club volunteers who admin their clubs social media pages and/or are keen on learning more about Marketing and Social Media. Social media is a valuable tool to promote your club and your clubs activity. This workshop will discuss the following;

Marketing 101

1. Creating a plan
2. Understanding your brand
3. How and when to use your brand personality
4. Know your audience - customer personas and targeting
5. User Generated Content (UGC) - benefits and things to watch out for

Social Media Practical

1. Basics of photography and videography
2. What, how and why you should be posting on Facebook and Twitter
3. Content planning - idea generation workshop
4. Content calendars

This workshop will begin at 7pm with tea/coffee provide at 6.45pm.

This is a free workshop so we ask as many club volunteers that admin your clubs social media pages please attend.

If you have any questions about the workshop please contact Lisa - lisa.mccaffrey@rya.org.uk

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