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Social Recruiting: Attracting talent in an online world

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Workvine Ltd

Florence House, St Mary's Road

Hinckley

Leicester

LE10 1EQ

United Kingdom

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Event description

Description

Facebook, Instagram, Twitter, Snapchat the list goes on...

For better or worse social media has become irretrievably ingrained within modern society evolving into somewhat of a habitual routine or even addiction amongst its users.

No longer just a platform for re-connecting with old friends, sharing funny videos or acquiring the latest gossip these channels are being used to digest news, make purchasing decisions and even search for employment.

With the labour market tightening and active jobseekers at a premium, how do you plan to utilise the world's largest talent pool in social media to entice passive candidates (particularly those of the Millennial & GenZ demographics) to apply to your vacancies?

Join us at Workvine for a free half-day workshop and conversation on how to best leverage social media to improve your employer brand and drive applications from passive candidates.


Agenda


  • Why social media is a place your potential employees are using

  • Overview of key platforms for business

  • Optimising your social accounts - getting all the info right from the outset and make sure they can be found on social media

  • Creating content that people will enjoy - and why this is important

  • How different platforms need different content

  • Analysing what is successful

  • An introduction to paid social - why it's important to have budget in 2019 and beyond


Workshop outcomes

The workshop will help you to:

  • Understand how your potential employees are using the major platforms and the type of content that you need to be creating to get their attention

  • Configure your accounts to maximise the chance they will be seen

  • Develop a content strategy to implement back into your business

  • Calculate a budget for paid advertising on social media


Who should attend?


This training workshop is particularly beneficial for professionals who work within HR, Recruitment or Marketing.


About the speaker

Paul Ince is a digital marketing strategist who believes that the people working within the business are the best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With 20 years' experience he has supported many businesses to increase their visibility online and grow their business through digital technology.


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Workvine Ltd

Florence House, St Mary's Road

Hinckley

Leicester

LE10 1EQ

United Kingdom

View Map

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