This social media workshop has been set up as part of a series of events, called the Social Road Trip being held across the Highlands during 2013 and being delivered by Michelle Russell of Snow Marketing. Each road trip taking place in the different areas will feature both a daytime workshop and an evening networking event, details of the Scrabster networking event on the evening of 31st of May (following on from this workshop) at Cups Tearoom can be found here.
The workshop is being held in the Education Room at Caithness Horizons and lunch/refreshments are included in the workshop ticket cost. Please bring along your laptop/tablet/smart phones if possible to get the most out of the day.
This workshop will cover three of the main social media networks - Facebook, Twitter and LinkedIn and will be useful for beginner to intermediate users. It will go through a number of basic steps to ensure you have got everything set up correctly on each channel and then cover some do's/don'ts and hints/tips to ensure you are getting the most out of the channels.
We will also focus on the importance of brand awareness via your social media networks, i.e. using the correct avatar, suitable material for a Facebook cover photo, making good use of background and header space in Twitter, etc.
If you have got any specific questions about any of these social media networks then please email email@example.com in advance of the workshop and hopefully we can cover it on the day.
The workshop will also include a special presentation on the importance of using an editor for your business by Sara Donaldson of Northern Editorial.
When & Where
The Highland Social first began back in April 2011 at Contrast in Inverness and was set up by Michelle Russell of Snow Marketing to allow businesses from across the Highlands to meet up 'socially' and share their experiences and stories of using social media for business.
Due to success of the first few events the Highland Social was turned into a bi-annual main event with mini seasonal 'Social's' and casual 'Social's' happening in between to keep everyone up to date with the latest social media news!
In 2013 we also introduced the #socialroadtrip which takes the networking events and social media workshops to the road and out across the Highlands.
Each main Highland Social event features the famous 'social' cupcakes by Cupcake Creations Inverness and go down very well!
Sponsorship opportunities are available for all events and more information can be found on the website.
The hashtag for all Highland Social events is #highlandsocial
The nominated charity for all main Highland Social events is The Archie Foundation based in Inverness.