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Social Shorts Cymru - Dwr Cymru - How do you tell a story that nobody wants to hear?

CIPR Cymru Wales

Thursday, 13 July 2017 from 17:30 to 19:30 (BST)

Social Shorts Cymru - Dwr Cymru - How do you tell a...

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
Non member
This ticket is available to all delegates who are not members of CIPR. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
16 Tickets 6 Jul 2017 £10.00 £0.00 £2.00
CIPR Member   more info 12 Tickets 6 Jul 2017 Free £0.00 £0.00

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Event Details


How do you tell a story that nobody wants to hear?

It’s a hot summer’s day. The cool waters of the local reservoir seem placid and inviting.Every year, people across the UK venture in for a swim to cool off. A casual decision which can prove fatal. The water is actually freezing, swirling with dangerous currents and concealing hidden machinery. Even the strongest swimmers can get pulled under.

 

At Welsh Water, we recognised that traditional approaches were not reaching the groups who often risk their lives by swimming in reservoirs. So, in 2016 we launched One Last Breathan innovative safety campaign to discourage swimming in reservoirs in Wales. The campaign, which featured 360 video and social marketing, won numerous awards including 2 CIM awards, a CIPR Wales awards.

 

Welsh Water’s Head of Marketing Morgan Lloyd will talk you through how they developed and delivered the innovative campaign.

Sponsored and hosted by


This course carries 
5 CIPR CPD points

Do you have questions about Social Shorts Cymru - Dwr Cymru - How do you tell a story that nobody wants to hear?? Contact CIPR Cymru Wales

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When & Where


Golley Slater PR
Wharton Place
Wharton Street
CF10 1GS Cardiff
United Kingdom

Thursday, 13 July 2017 from 17:30 to 19:30 (BST)


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Organiser

CIPR Cymru Wales

The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.

The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.

A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.

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Social Shorts Cymru - Dwr Cymru - How do you tell a story that nobody wants to hear?
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