Social Shorts Cymru – Engaging Teachers Through Social Media
Teachers are renowned stationery lovers and – whether it’s whiteboard markers, pencils for the pupils or coloured fineliners for marking – they go through A LOT of it. So of course, they are a key target audience for international stationery brand STAEDTLER.
Equinox has been working with STAEDTLER since 2012, and during that time the team has created, nurtured and grown STAEDTLER Teachers’ Club – a free platform for primary school teachers to find and access free product samples, curriculum-linked teaching resources and fun competitions.
Teachers’ Club operates across Facebook and Twitter and during 2016, the pages reached more than 8m users and achieved over 450k engagements – a feat which saw Equinox pick up an Award for the ‘Best Use of Social Media’ at last year’s PRide Cymru Awards.
Sophie Harris, Account Manager and Ruth Adams, Account Executive at Equinox, will lead the session, sharing information on how they use social media to engage teachers, recruit new members and ultimately drive education sector product sales for STAEDTLER.
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This course carries
5 CIPR CPD points
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CIPR Cymru Wales
The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.
A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.