Experiential PR naturally lends itself to the digital generation, when anyone and everyone is connected to the rest of the world at all times through social media and their mobile phones. To explain about the process behind creating a visual stunt to capture the attention of people on social media across the world, we'll be hearing from Matt at Wild Creations, the company which created the Ball in the Wall and the smoke-breathing dragon at Caerphilly Castle, which was WalesOnline's most shared article - ever!

Social Shorts will take place at Wild Creations HQ and include a behind the scenes tour of its creative cave to see where the magic happens. Look out for the Jurrassic Park dinosaur out front!