Social Shorts Cymru- How to name a boat
The Natural Environment Research Council (NERC) is the leading funder of independent research, training and innovation in environmental science in the UK. To continue its research, NERC built a state-of-the-art polar ship to allow scientists to carry out polar research safely.
Creative and digital agency in Cardiff, Blue Stag, worked closely with NERC to help deliver a four week social media campaign to engage with audiences, inviting the public to suggest a name for the ship. The #NameOurShip campaign reached a quarter of a billion people and Boaty McBoatface was born!
Dan Sargent, creative director at Blue Stag, will chat us through the campaign talking about the power of crowdsourcing the highs and lows of working with user generated content.
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CIPR Cymru Wales
The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.
A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.