Social Shorts Cymru - How to own St David's Day (with a little help from a...
Event Information
Description
Social Shorts Cymru - How to own St David's Day (with a little help from a talking dog and 10 Downing Street)
St. David’s Day is a big opportunity for Welsh brands to cut through the global conversation of social media. But how can they stand out from everyone else? In 2015, Principality Building and its agency Working Word designed and delivered a creative that used a strategic approach - sprinkled with storytelling, hwyl, humour and talking dogs - across a range of channels to get the campaign talked about, not just by the target audience, but by the Prime Minister. Dan Tyte, director at Working Word and formerly co-chair of the CIPR Social Media Panel, will lead us through the session, sharing tips and tricks on what worked and why.
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This course carries
5 CIPR CPD points
Organiser CIPR Cymru Wales
Organiser of Social Shorts Cymru - How to own St David's Day (with a little help from a talking dog and 10 Downing Street)
The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.
