St. David’s Day is a big opportunity for Welsh brands to cut through the global conversation of social media. But how can they stand out from everyone else? In 2015, Principality Building and its agency Working Word designed and delivered a creative that used a strategic approach - sprinkled with storytelling, hwyl, humour and talking dogs - across a range of channels to get the campaign talked about, not just by the target audience, but by the Prime Minister. Dan Tyte, director at Working Word and formerly co-chair of the CIPR Social Media Panel, will lead us through the session, sharing tips and tricks on what worked and why.