#whereistheline: using technology to turn a domestic abuse awareness campaign interactive
25% of women and 16% of men experience domestic abuse, with over 1.8m cases recorded every year and many more going unreported.
Research shows many people are reluctant to get involved and believe that “a woman would leave if it’s that bad”.
Welsh Government (WG) wanted a bilingual campaign to raise public awareness of the signs of domestic abuse.
Golley Slater will talk about the strategy, creative treatment and use of interactive video behind the #whereistheline campaign which collected the gold award for Best Use of Digital and silver for Best Integrated Campaign at the CIPR Cymru Wales Pride Awards 2015.
This course carries
5 CIPR CPD points
When & Where
CIPR Cymru Wales
The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.
A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.