Working with bloggers
Blogging is fast-changing the worlds of journalism and PR, with brands and businesses keen to capitalise on the online influence of blogs. Cathryn Scott - a freelance journalist, PR and blogger - will talk about the growing influence of blogs, how to successfully pitch to a blogger, how blogging is different to journalism, and how PRs can form on-going relationships with bloggers.
Cathryn Scott is a freelance journalist and PR. The former editor of The Big Issue Cymru and WM, the weekly women's supplement at the Western Mail, since going freelance in 2007 her work has appeared in newspapers including The Guardian, Metro, The Express, and Mail Online as well as many regional and online publications. In August 2014, she launched Cardiff Mummy Says, a popular lifestyle blog for parents, charting her experience of motherhood in the Welsh capital and beyond.
This course carries
5 CIPR CPD points