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Social Slam: Marketing Workshop feat. Food & Drink Blogger, Kavey Eats
Mon 27 March 2017, 18:30 – 21:30 BST
Hosted by the Blogger, Trainer & Content Creator
Made for the Butcher, Baker or Chocolate Bar Maker
Want to quickly grow your Social Media audience?
Would like to see your brand featured by powerful influencers?
Then Social Slam is the training workshop for you.
Created by the Social Media specialists at Gertrude & Ivy, Social Slam is a new training event, featuring 3 key elements, for online success: Instagram, Influencer Marketing and Content Creation. The trainer and the blogger will share strategic instructions and practical learnings, then guide you to create content during the workshop.
This workshop has been designed with food, drink and hospitality brands in mind - be you a butcher, baker or chocolate bar maker, independent street food seller, restaurant, bar, cafe, or hotel marketer, manager or owner of a food & beverage or hospitality business of any kind - at Social Slam you will learn how to win more brand exposure and lift your digital presence.
Food & Drink Blogger: Kavita Favelle (Kavey Eats), will co-host of this special workshop, alongside Emma Jane, experienced Social Media trainer and founder of Gertrude & Ivy. There will be plenty of content created at this event, inside the beautiful kitchens at Venturi's Table cookery school, and after the event, Kavita will write and publish an article on her blog, featuring everyone she meets at this Social Slam!
What will you learn?
INSTAGRAM for Business: Advanced level user tips, insider tricks and time saving shortcuts, to help your brand increase reach, following and engagement, on this powerful social network.
Optimise your profile for maximum visibility and conversions
Instagram Stories & LIVE - features and benefits
Targeted networking, community management & building your audience
INFLUENCER Marketing: Kavey will share insights from the perspective of an online influencer, while Emma Jane will bring her outreach campaign experience, to teach you the most effective ways to win coverage and support from online PR activities.
Identify & assess the right influencers
Making the correct approach
CONTENT: Flat lay like the professionals. Covering both styling tips and practical photography, you will capture a high quality flat lay image, as well as the knowledge of how to shoot more visual stories, through this popular photography trend. For this part of the session, you will photograph a piece of "Mermaid Toast", the latest Instagram food craze.
Styling & lighting demonstration
Photography practical workshop - editing beyond the standard filters
Trends & Storytelling
Meet Emma Jane (The Trainer): Emma Jane is a straight-talking, dynamic speaker, who chooses to conduct training sessions in ‘plain-speak’. With her love of language and passion for Social Media marketing, Emma Jane builds vivid scenarios of everyday situations, with which anyone is familiar, to convey how real life social behaviour can be translated into the most successful social campaigns. Drawing on a wealth of campaign and training experience, Emma Jane shares valuable Social Media expertise, to both agency staff and brand teams.
Meet Kavey Eats (The Blogger): Kavita launched food and travel blog Kavey Eats in 2009. Since then she has worked extensively with fellow bloggers, PRs, brands, trade bodies and tourist organisations. She is well-known in the blogger community and has forged strong relationships across the wider food industry. In her day job, Kavita works as a freelance IT Business Analyst + Trainer, specialising in Retail. Strong communications skills, nailing the requirements of each client and ensuring the solution meets or exceeds expectations are key. Kavita looks forward to sharing her social media skills and ideas with you during the workshop.
Meet Venturi’s Table (The Content Creator): This custom-built Cookery School, is located just a few steps from Wandsworth Town station and features two, state-of-the-art kitchens. These beautiful spaces play host to many cookery experiences and events, mainly for groups of business professionals, private hire and photo shoots.
Light refreshments will be made and served, by the talented Cookery School team at Venturi's Table - please let us know if you have any food allergies, when you book your place.
Homemade Marinated Olives
Chicken Involtini rolled with Parma Ham, Parmesan & Sage, Petits Pois
Wild Mushroom Risotto, Mushroom Ragu, Truffle Pesto
Chocolate, Salted Caramel & Rose Tart
Basil & Raspberry Mini Pavlovas
Apple Juice and Orange Juice
Timings: Doors from 6pm. Start 6.30pm. Finish 9.30pm.
Venturi’s Table: http://www.venturistable.co.uk
Kavey Eats: https://www.kaveyeats.com
Gertrude & Ivy: http://gertrudeandivy.com