£216 – £240

SOCIAL SLAM: Social Media Workshop for Travel & Hospitality

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Location

One Aldwych Hotel

1 Aldwych

London

WC2B 4BZ

United Kingdom

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Refund Policy

No Refunds

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Created especially for marketing professionals in the Travel industry & Hospitality sector. If you want to raise your Insta-game, connect with influencers & create eye-catching content, this is the workshop for you.


Social Slam


Hosts: Three industry experts share strategic and practical instruction, alongside campaign experience and industry insights.

Blogger: Rosana McPhee - Hot & Chilli - Award winning Food, Drink & Travel blog

Trainer: Emma Jane Clark - Gertrude & Ivy - Social Media Specialist & Agency Founder

Strategist: Alpana Deshmukh - Communications & Social Media Strategist

Venue: One Aldwych, the award-winning, luxury 5 star boutique London hotel in Covent Garden. With over 400 pieces of contemporary art, elevators with neon lights, stunning Lobby Bar with towering floral displays and beautiful Suites, this stylish hotel is filled with Insta-worthy details.

One Aldwych


Lunch: After 3 hours of intensive learning, hosts and guests of the workshop will enjoy lunch together at Eneko, the modern Basque inspired restaurant at One Aldwych, from three Michelin-starred chef, Eneko Atxa. During lunch, there will be opportunity to ask hosts individual questions and network with your fellow workshop guests.

Eneko One Aldwych


Course Content: 3 Key Elements for Social Media Success

INSTAGRAM Pro: Advanced level Instagram training, to ensure every feature and the full functionality of this powerful social network, is at your fingertips. During this section of the workshop, learn how to optimise your Instagram profile for maximum reach and engagement.

INFLUENCER Marketing: Alpana will share insights from the perspective of an online influencer and her work with luxury brands, while Emma Jane will bring her wealth of campaign experience. You will learn the most effective ways to win coverage and build relationships with influencers, via online PR activity.

CONTENT Creation: Rosana will guide the photography masterclass, including flatlay styling and practical instruction. The beautiful backdrop of One Aldwych Hotel, will provide plenty of opportunity for content creation and prizes will be awarded for the best photos taken, edited and posted, at this special event.

Social Slam Hosts

Meet the Blogger: Rosana McPhee is a London-based Brazilian food and travel blogger and winner of Best Blog 2016 at France Media Awards for Hot & Chilli. The blog showcases her passion for fine food, wine and stylish and luxury travel around the world, documenting her adventures with her own photography. With a highly engaged audience across key Social Media platforms including over 300,000 followers on Pinterest and 8k+ followers on Instagram, Rosana is a sought-after influencer and has collaborated with hospitality brands and tourism boards including Great British Chefs (contributor), Visit Wiltshire (including Instagram takeover), Krug, Nespresso, Visit Porto and North Portugal, ATOUT France, Celebrity Cruises, Oliver’s Travels, Häagen-Dazs, Waitrose, One Aldwych and many more.

Meet the Trainer: Emma Jane Clark, experienced Social Media trainer and founder of Gertrude & Ivy. Emma Jane is a straight-talking, dynamic speaker, who conducts training sessions in ‘plain-speak’. With her love of language and passion for Social Media marketing, Emma Jane builds vivid scenarios of everyday situations, with which anyone is familiar, to convey how real life social behaviour can be translated into the most successful social campaigns. Drawing on a wealth of campaign and training experience, Emma Jane shares valuable Social Media expertise, from her work with agency professionals and brand teams.

Meet the Strategist: Alpana Deshmukh, a professional with over 20 years of wide-ranging agency and client-side communications, marketing and Social Media experience in luxury travel, hospitality, publishing, restaurant and food sectors. Brands include Dorchester Collection, Hilton Hotels, Room Mate Hotels, Hearst Publishing, Conran Restaurants/D&D London. Alpana has devised Social Media strategy and content plans for brands, set up innovative Instagram campaigns, invited to conduct Instagram takeovers and collaborated with Instagram influencers, travel and lifestyle bloggers. Alpana will share insights from all sides - from her brand and agency experience and as a micro-influencer.


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Date and Time

Location

One Aldwych Hotel

1 Aldwych

London

WC2B 4BZ

United Kingdom

View Map

Refund Policy

No Refunds

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