This month’s speaker is Annabel Lee, freelance copywriter and comms consultant. Annabel lives in Bicester, is a trained yoga teacher as well as a mum to two adorable kids and an even adorabler cockapoo called Gatsby, and is currently obsessed with luxe leopard-print lounge wear.

She’ll be walking us through what it takes for your business to build an engaged and responsive community on Instagram. We'll tackle some basics first - like what kinds of content work best and when to post, practical tips and resources for creating quality visuals, guidance on hashtags, and how to make sure you've got a clear and appealing bio. Then we'll also be diving deeper into things like how to make the most of trends, the pros and cons of paid advertising, the etiquette of engaging with others on the platform (both the people following you and the people you follow - including your competitors!), and how to track what is and isn't working.

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Our Social Summer series is also covering TikTok, Facebook, LinkedIn, YouTube, and Twitter - so check out the other events on our organiser page 👇 if you want to up your game on those platforms too!

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How our gatherings tend to go

6pm: Doors open for (free) drinks, marketing chit-chat, and - let's face it - probably at least some small talk about the weather

6.15-7.15pm: A brilliant marketing talk from a knowledgeable and interesting human, plus some Q&A and informal group discussion

7.15-7.30pm: It’s GUS time (that’s Genuinely Useful Shit)

7.30-8pm: More (still free) drinks and fun chat (hopefully about more interesting stuff than the weather by this point)

Hosted by local brand voice crafter Bethany Joy, in partnership with wonderfully-lovely HR and talent specialists Pink Giraffe and the fantastic Oxford College of Marketing.

*Tickets are free (the best flavour) but it's still super helpful if you book one, so we've got a rough idea of who's coming on the night. Hope to see you there :)